“Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes' potential with Ikea's home furnishing solutions,” Ohlin added. Furniture that makes space for you.

Ikea's new campaign reimagines MTV Cribs for the cost of living crisis. Driven by the philosophy 'to create a better everyday life for the many people', Ikea has long been known for its brilliantly simple designs and affordable pricing.

It featured a series of television and online commercials that showcased the brand's range of products in everyday settings. The ads were simple yet relatable, and they resonated with customers because they showed how IKEA's products could enhance the quality of their lives.

The flatpack furniture behemoth's new integrated campaign, Home Is Where The Smart Is, seeks to tackle cost of living head on. Rooted in the insight that we can get as much satisfaction from being savvy as we do from being extravagant, it demonstrates how smart solutions in the home can provide small moments of joy.

In summary, the IKEA Effect shows consumers are not completely rational creatures when it comes to paying more for what they've built. The experience of building something can have a benefit that is worth more than the cost, so marketing content that maintains the feeling of this experience works well.

IKEA Unique Selling Proposition Examples The globally known Swedish-origin furniture and hardware company, IKEA, has a USP that focuses on benefiting customers through high-quality furniture for a low price. "To create a better everyday life for the many people." is their USP. IKEA's vision goes beyond home furnishing.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.

The IKEA effect, named after everyone's favorite Swedish furniture giant, describes how people tend to value an object more if they make (or assemble) it themselves. More broadly, the IKEA effect speaks to how we tend to like things more if we've expended effort to create them.

Examples of the IKEA effect in marketing

• Sneakers: Customers can choose colors to customize their own shoes online.
• Chocolate manufacturers: Customers can order their own creations.
• Teddy bears: Children can design their own cuddly toy.

Its entire business plan is based on offering its product for the lowest possible price. IKEA's business model is based on its objective of providing a large choice of well-designed, functional home furnishings at such low rates that as many people as possible can afford them.

Best Unique Selling Proposition Examples

• Canva. "Empowering the world to design"
• Nike. "Bring inspiration and innovation to every athlete in the world.
• Coca-Cola. "Refresh the world.
• HubSpot. “Grow better with HubSpot”
• Stripe. "Payments infrastructure for the internet"
• Shopify. "The platform commerce is built on."
• Hiver.
• M&M.