“Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes' potential with Ikea's home furnishing solutions,” Ohlin added. Furniture that makes space for you.

Ikea's new campaign reimagines MTV Cribs for the cost of living crisis. Driven by the philosophy 'to create a better everyday life for the many people', Ikea has long been known for its brilliantly simple designs and affordable pricing.

actor Shaq Taylor Ikea is tapping into the highs of saving money in its latest ad campaign. "Show off your savvy" by Mother London takes the form of an MTV Cribs-style show, whereby a confident man (actor Shaq Taylor) takes the viewer on a tour of his home.

The flatpack furniture behemoth's new integrated campaign, Home Is Where The Smart Is, seeks to tackle cost of living head on. Rooted in the insight that we can get as much satisfaction from being savvy as we do from being extravagant, it demonstrates how smart solutions in the home can provide small moments of joy.

Ikea is tapping into the highs of saving money in its latest ad campaign. "Show off your savvy" by Mother London takes the form of an MTV Cribs-style show, whereby a confident man (actor Shaq Taylor) takes the viewer on a tour of his home.

Some of Ikea's strongest advertising in recent years has focused on the importance of home as a sanctuary and a family place "where life happens." Now the retailer is making another point: an inspiring home environment can help unlock your potential and shape who you become.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.

Directed by Australian Nick Ball, with a troll created by Czech puppet maker Martin Peck and given life through animatronics and CGI, "The Troll" offers an engaging brand fairy tale in keeping with past Ikea Canada efforts.

' Which of course exactly chimes with the retailer's tagline, 'The wonderful everyday'.

2023 IKEA Commercial “The Troll” Wonderful EPIC film Starring JZeeKids Finley Hanson. Amazing acting from the wonderful young screen actor Finley Hanson! If playback doesn't begin shortly, try restarting your device.

Bookcases are mainly occupations (Bonde, peasant farmer; Styrman, helmsman). Bathroom stuff is named after lakes and rivers. Kitchens are generally grammatical terms, and kitchen utensils are spices, herbs, fish, fruits, berries, or functional words such as Skarpt (it means sharp, and it's a knife).