Dick's Sporting Goods is a leading American sporting goods retail company that was established in 1948 by Richard Stack. The company's headquarters is located in Pittsburgh, Pennsylvania, and it has o...
Dick's Sporting Goods TV spot, 'The Contenders', is an inspirational piece that showcases the extraordinary journey of young athletes as they strive to achieve their dreams. The commercial is set in an American high school and follows a diverse group of teenage contenders as they get ready to compete.
The ad opens with the athletes putting on their uniforms, taping their wrists, and psyching themselves up for the upcoming challenge. As they walk through the empty school hallways, the voiceover reminds viewers that every athlete at the school has a dream and that they are all contenders.
As the music builds and the tension rises, the ad showcases various athletes in action, including a runner, a basketball player, a swimmer, and a wrestler. It shows the grit and determination of each athlete as they push themselves to their limits. We see them train tirelessly, sweat profusely, and pick themselves up after falling, all in the hopes of becoming a champion.
The camera then pans to the school's gym, where the teenage contenders gather to support each other. Despite the fierce competition, they cheer for their opponents and come together as a team. The ad ends on a powerful note, with the voiceover encouraging viewers to support young athletes everywhere, saying, "We are all contenders. Let's bring out the champion in each of us."
In conclusion, 'The Contenders' by Dick's Sporting Goods is a moving tribute to the spirit of sportsmanship and perseverance. It inspires young athletes worldwide to continue pursuing their dreams, giving them hope that one day, they too can become champions like those featured in the ad.
Dicks Sporting Goods TV commercial - The Contenders produced for Dick's Sporting Goods was first shown on television on March 3, 2016.
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