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Dicks Sporting Goods TV commercial - The Contenders
Dick's Sporting Goods

Dick's Sporting Goods is a leading American sporting goods retail company that was established in 1948 by Richard Stack. The company's headquarters is located in Pittsburgh, Pennsylvania, and it has o...

What the Dicks Sporting Goods TV commercial - The Contenders is about.

Dicks Sporting Goods TV commercial - The Contenders

Dick's Sporting Goods TV spot, 'The Contenders', is an inspirational piece that showcases the extraordinary journey of young athletes as they strive to achieve their dreams. The commercial is set in an American high school and follows a diverse group of teenage contenders as they get ready to compete.

The ad opens with the athletes putting on their uniforms, taping their wrists, and psyching themselves up for the upcoming challenge. As they walk through the empty school hallways, the voiceover reminds viewers that every athlete at the school has a dream and that they are all contenders.

As the music builds and the tension rises, the ad showcases various athletes in action, including a runner, a basketball player, a swimmer, and a wrestler. It shows the grit and determination of each athlete as they push themselves to their limits. We see them train tirelessly, sweat profusely, and pick themselves up after falling, all in the hopes of becoming a champion.

The camera then pans to the school's gym, where the teenage contenders gather to support each other. Despite the fierce competition, they cheer for their opponents and come together as a team. The ad ends on a powerful note, with the voiceover encouraging viewers to support young athletes everywhere, saying, "We are all contenders. Let's bring out the champion in each of us."

In conclusion, 'The Contenders' by Dick's Sporting Goods is a moving tribute to the spirit of sportsmanship and perseverance. It inspires young athletes worldwide to continue pursuing their dreams, giving them hope that one day, they too can become champions like those featured in the ad.

Dicks Sporting Goods TV commercial - The Contenders produced for Dick's Sporting Goods was first shown on television on March 3, 2016.

Frequently Asked Questions about dick's sporting goods tv spot, 'the contenders'

The effort is part of Dick's Sporting Goods' “Sports Change Lives” campaign and will feature personal stories from 10 Nike and Jordan Brand athletes, including U.S. Women's National Team soccer player Alex Morgan, former NBA player Carmelo Anthony and WNBA guard Sabrina Ionescu, according to a Tuesday press release.

Dick's Sporting Goods TV Spot, 'School Is Back: 20% Off Nike' Featuring Kay Adams.

Dick's Sporting Goods was founded in 1948 by 18-year-old Dick Stack who had just $300 in his pocket when he opened his first store. At the time, it was a simple bait and tackle shop that later expanded to work clothes, sportswear, equipment, camping gear and picnic supplies.

Questions Clients Ask About This Industry There are 33,591 Sporting Goods Stores businesses in the US as of 2023, a decline of -1.7% from 2022.

Brands

ManufacturerCountryProducts
NikeUnited StatesSportswear, sports equipment
NiviaIndiaSportswear, sports equipment, accessories, athletic shoes, soccer balls, basketballs
OlympikusBrazilAthletic shoes, footwear, clothing, accessories, sports equipment
PatrickBelgiumSportswear, athletic shoes

Carly Foulkes

Carly Marie Foulkes
Modeling information
Height5 ft 9 in (1.75 m)
Hair colorBrown
Eye colorBrown

Early in her career, Adams served as an in-game host for the St. Louis Cardinals at their home games. Adams' first role with professional football was on fantasy football shows, including SiriusXM's Livin' the Fantasy and SiriusXM Fantasy Drive and DirecTV's NFL Sunday Ticket Fantasy Zone.

1948. DICK'S Sporting Goods was founded by an 18-year old Richard “Dick” Stack with $300 from his grandmother's cookie jar. Dick opened a modest bait and tackle store in Binghamton, NY.

Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets.

Typically, these would be adult participants or older youths who have the technical knowledge and disposable income to purchase sporting goods equipment and apparel on their own. Parents – Parents buy on their own, or are present during the purchase of over 90% of sporting goods purchases for youths ages 5-18.

Top 10 Sports Brands & Companies across the World

  • 1) Adidas – Flaunt Uniqueness with Adidas Sports equipments!
  • 2) Reebok – Look Impeccably Stylish!
  • 3) Nike – Get on the Grid with Nike Sports Equipments.
  • 4) Puma.
  • 5) Under Armour.
  • 6) ESPN.
  • 7) Gatorade.
  • 8) EA Sports.

Customer Type – These customers have needs based upon the type of role they play in regards to the sports participants. For example, many times those making sporting goods purchases are not those actually participating in the sport, but instead are parents, athletic directors, and coaches.

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Agenices

Agenices of the Dick's Sporting Goods TV Spot, 'The Contenders'

Dicks Sporting Goods TV commercial - The Contenders
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Dicks Sporting Goods TV commercial - The Contenders
Haworth Marketing & Media

Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...

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