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Activision Publishing, Inc. TV commercial - Guitar Hero Live
Activision Publishing, Inc.

Activision Publishing, Inc. is a renowned video game company that has made a significant impact on the gaming industry. Founded in 1979, Activision has become a household name, known for its innovativ...

What the Activision Publishing, Inc. TV commercial - Guitar Hero Live is about.

Activision Publishing, Inc. TV commercial - Guitar Hero Live

In a bustling world where music is the heartbeat of society, Activision Publishing, Inc. steps into the spotlight with a television spot that electrifies the airwaves. The stage is set for "Guitar Hero Live," a revolutionary rhythm video game that transports players onto the ultimate rock 'n' roll stage.

As the camera pans across a vibrant concert arena, the anticipation swells, and the crowd's thunderous excitement fills the air. The TV spot captures the essence of the game, showcasing its cutting-edge technology and immersive experience.

With "Guitar Hero Live," players become the rockstar they've always dreamed of being. Armed with a guitar-shaped controller, they take center stage, facing a sea of adoring fans. The TV spot immerses viewers in the exhilarating rush of performing live in front of a pulsating crowd.

As the music starts to play, the TV spot highlights the game's innovative feature, the GHTV mode. This groundbreaking addition allows players to experience an ever-expanding library of songs from various genres and eras, all at their fingertips. The TV spot tantalizes viewers with glimpses of the vast songlist, showcasing the diverse range of musical genres available to rock out to.

With each strum of the guitar, players must prove their virtuosity, hitting every note with precision. And in "Guitar Hero Live," the stakes are higher than ever before. The TV spot captures the intensity and pressure of live performances as the in-game crowd reacts to every move. Viewers can't help but feel the exhilaration as the player skillfully maneuvers through the on-screen notes, all while basking in the adoration of the virtual audience.

The TV spot captures the transformative power of "Guitar Hero Live," showing how it can transport players into a realm of stardom and musical ecstasy. It seamlessly blends the worlds of gaming and music, igniting passion and excitement in the hearts of players and fans alike.

Activision Publishing, Inc.'s TV spot for "Guitar Hero Live" is a high-octane visual masterpiece that encapsulates the electrifying spirit of the game. It beckons players to step into the spotlight, grab hold of their virtual guitar, and unleash their inner rock god. With this revolutionary gaming experience, the stage is set for players to create musical magic and etch their names in the annals of rock 'n' roll history.

Activision Publishing, Inc. TV commercial - Guitar Hero Live produced for Activision Publishing, Inc. was first shown on television on November 24, 2015.

Frequently Asked Questions about activision publishing, inc. tv spot, 'guitar hero live'

Activision Guitar Hero Live is a 2015 music rhythm video game developed by FreeStyleGames and published by Activision.

Another iconic Activision series, Guitar Hero, is now owned by Microsoft. CEO Bobby Kotick has teased the return of the series, but whether or not this happens with Guitar Hero--and the related DJ Hero and Band Hero franchises--remains to be seen.

ActivisionActivision BlizzardRedOctaneAspyrMusicHero... Guitar Hero/Publishers Guitar Hero, popular electronic game series developed and released by American companies RedOctane, Harmonix Music Systems, and Activision (now Activision Blizzard) in 2005.

Sale to Activision and development by Neversoft (2006–2009) Both RedOctane and Harmonix experienced changes in 2006. RedOctane was bought by Activision in June - who spent US$100 million to acquire the Guitar Hero franchise - while it was announced in October that Harmonix would be purchased by MTV Games.

Guitar Hero Live's new guitar isn't licensed and wasn't inspired by any real-life model; it's simply the Guitar Hero Live guitar. It's sleeker than the original designs, black and tan with white trim and a faux-wood neck. There are no "candy-colored buttons" like on previous Guitar Hero controllers.

Activision has announced that Guitar Hero Live is coming October 20th for all platforms. The price will be $99.99 for the game and guitar.

It doesn't take a business genius to tell you the market was over-saturated, and was certainly a factor in the franchise declining shortly after that. The franchise had simply expanded too much, too fast, much like Oasis circa 'Be Here Now'.

Activision BlizzardActivision / Parent organizationActivision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. It was founded in July 2008 through the merger of Activision, Inc. and Vivendi Games. Wikipedia

Among the included partners are Marshall, Ernie Ball, Zildjian, Guitar Center, AMPEG, Audio-Technica, EMG Pickups, Evans Drumheads, Krank Amplification, Mackie, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, and Vox.

Harmonix Music SystemsRob KayRyan LesserRobotkid Guitar Hero/Designers

Guitar Hero was initially released to retail stores in a bundle that packaged the game disc and a Gibson SG guitar controller, priced at $69.99.

Will my Guitar Hero Live controller work on older editions of Guitar Hero? Possibly, although this is not recommended as the older games were formatted for a five-button guitar controller. As a result, an older game may misinterpret inputs from the Guitar Hero Live controller, rendering the game unplayable.

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Agenices

Agenices of the Activision Publishing, Inc. TV Spot, 'Guitar Hero Live'

Activision Publishing, Inc. TV commercial - Guitar Hero Live
Gabriel deGrood Bendt, L.L.C.

Gabriel deGrood Bendt, L.L.C., or GdB for short, is a leading marketing and advertising agency based in Minneapolis, Minnesota. The agency was founded in 1991 and has since then established a reputati...

Activision Publishing, Inc. TV commercial - Guitar Hero Live
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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Activision Publishing, Inc. Guitar Hero Live
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