Accenture is a multinational professional services firm that offers consulting, technology and outsourcing services to clients across various industries and business functions. The company was founded...
Accenture, the global professional services firm, released a powerful TV spot with the tagline: 'Embrace Change.' The spot is just over one minute long and features an array of people of different ages, genders, and backgrounds, encouraging viewers to embrace change in their lives.
The TV spot starts with a young girl staring at her reflection in the mirror. She looks hesitant as she removes her glasses and puts on a pair of contact lenses. The voiceover prompts viewers to embrace the discomfort that comes with change. The scene then shifts to a young boy attempting to ride a bike. He falls a few times but eventually gets back up and continues to try. This reinforces the idea that taking risks and embracing opportunities is essential for growth.
Throughout the spot, the setting changes from cities to remote countryside locations, emphasizing the universality of the human experience. There are scenes of people leaving their jobs, starting new careers, and taking on leadership roles. This shows that change can happen at any point in one's life, and it's never too late to embrace the unknown.
The TV spot concludes with the same young girl looking at herself in the mirror, but this time with more confidence and a smile on her face, symbolizing the transformation that occurs when we embrace change. The voiceover emphasizes that change can be scary, but it's necessary to grow and achieve great things.
Overall, Accenture's TV spot 'Embrace Change' communicates a powerful message of encouragement to embrace change with open arms. The spot does an excellent job of showcasing the universal human experience of growth and transformation and encourages viewers to choose courage over comfort.
Accenture TV commercial - Embrace Change produced for Accenture was first shown on television on August 25, 2022.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...