Dupixent is a groundbreaking pharmaceutical company that has revolutionized the treatment of eczema. Eczema, also known as atopic dermatitis, is a chronic skin condition that causes red, itchy, and in...
Dupixent, a drug used to treat eczema, has a captivating TV spot featuring the stories of Arsalan, Brittany, and Kristy. The ad takes the viewers through the journey of these three individuals as they deal with the physical, emotional, and social implications of eczema.
The TV spot starts with Arsalan, who talks about how his eczema affected his daily life. He explains how he was not able to sleep comfortably or work properly due to the constant itching and discomfort caused by the condition. However, after being prescribed Dupixent, Arsalan says he has now regained his confidence and is able to lead a life free of eczema symptoms.
Brittany's story is highlighted next. The ad shows clips of her trying to cover up her eczema with layers of clothing and makeup, but still struggling to feel like herself. But since starting to use Dupixent, Brittany says she no longer feels like she has to hide her skin and can be more comfortable in her own body.
Kristy's story serves as the conclusion to the TV spot. She opens up about the emotional toll that comes with eczema, especially when it leads to social isolation and depression. However, Kristy notes that Dupixent has helped improve her symptoms, allowing her to reconnect with her loved ones and actively participate in social activities.
Overall, the Dupixent TV spot brilliantly encapsulates the struggles that come with eczema and how the drug has been a game-changer for many people dealing with this condition. By featuring real stories of people who have benefited from the drug, the ad provides hope and encouragement to those who may be struggling with eczema themselves.
Dupixent TV commercial - Arsalan, Brittany and Kristy produced for Dupixent (Eczema) was first shown on television on July 20, 2022.
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