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Advertisers of the 2015 Buick Encore President's Day Event TV Spot, 'Shattering Expectations'

2015 Buick Encore Presidents Day Event TV commercial - Shattering Expectations
Buick

Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...

What the 2015 Buick Encore Presidents Day Event TV commercial - Shattering Expectations is about.

2015 Buick Encore Presidents Day Event TV commercial - Shattering Expectations

In 2015, Buick created an exceptional television spot to commemorate the President's Day Event for their stylish and elegant Buick Encore. Titled 'Shattering Expectations,' this captivating commercial aimed to captivate viewers and leave a lasting impression.

As the TV spot begins, the scene opens on a picturesque street, seemingly ordinary and unremarkable. However, a sense of anticipation lingers in the air, hinting at something extraordinary about to unfold. Viewers are quickly drawn into the narrative, eager to discover what surprises await them.

The camera then focuses on a lineup of sleek and alluring Buick Encore vehicles. The exquisite craftsmanship, sleek curves, and refined design elements are showcased in great detail, exuding a sense of luxury and sophistication. These visuals quickly establish the standard for excellence that Buick is known for, instantly capturing the attention of the audience.

As the spot progresses, a dynamic and confident voiceover narrates the incredible offers available during the President's Day Event. With each word spoken, the voiceover amplifies the viewer's excitement, engrossing them in the amazing savings and incentives offered on the Buick Encore.

The commercial takes an unexpected turn as the voiceover dramatically declares that Buick is "shattering expectations" during this exclusive event. At this moment, the street, which was previously calm and serene, suddenly erupts with enthusiasm and delight. Spectacular pyrotechnics ignite, casting vibrant hues of red, white, and blue across the screen, symbolizing Buick's celebration of this special occasion.

In a whirlwind of excitement, the scene seamlessly transitions to enthusiastic Buick customers being caught up in the festivities. They cheer, dance, and experience the thrill of the President's Day Event firsthand. From families embracing each other joyfully to friends high-fiving with uncontained excitement, the viewers become immersed in the contagious atmosphere of celebration and jubilation.

Throughout the spot, the visuals are accompanied by a modern and energetic soundtrack, creating an irresistible groove that perfectly complements the vibrant scenes unfolding on screen. The combination of dynamic visuals, enthusiastic customers, and a catchy tune serves to evoke a sense of joy and anticipation, leaving viewers eagerly wanting to join the celebration.

The commercial concludes by highlighting the limited time frame of the President's Day Event, urging viewers to act quickly and seize the incredible opportunities available.

The 2015 Buick Encore President's Day Event TV spot, 'Shattering Expectations,' successfully captured the essence of the special occasion. With its captivating visuals, energetic atmosphere, and enticing offers, it left viewers inspired to break boundaries, challenge expectations, and embrace the Buick experience.

2015 Buick Encore Presidents Day Event TV commercial - Shattering Expectations produced for Buick was first shown on television on February 3, 2015.

Song from commercial 2015 Buick Encore President's Day Event TV Spot, 'Shattering Expectations'

"It's Alright" by Matt and Kim"It's Alright" is a song by the American indie pop duo Matt and Kim, released in 2012 as the lead single from their fourth studio album "Lightning". The song features upbeat and catchy melodies, with lyrics that convey a sense of optimism and positivity. The song has gained popularity through its use in various commercials and television shows.

Music VideoThe music video for "It's Alright" features the band members, Matt Johnson and Kim Schifino , blindfolded in bed, performing choreographed dance moves as the room around them changes. The video was directed by Jacob Krupnick and premiered in February 2013.

LyricsThe lyrics of the song are about embracing the present moment and enjoying life to the fullest, even if things may not be going as planned. The chorus repeats the phrase "It's alright" as a reminder that everything will be okay in the end. The full lyrics can be found on Genius Lyrics.

Commercial and TV ShowsThe song has been featured in various commercials and television shows, including a Buick commercial and an episode of the TV show "New Girl". Its upbeat and catchy melody has made it a popular choice for use in media.

Overall, "It's Alright" is an upbeat and catchy song by Matt and Kim that conveys a sense of optimism and positivity, with an accompanying music video that showcases the band's playful and quirky style.

Frequently Asked Questions about 2015 buick encore president's day event tv spot, 'shattering expectations'

Vanessa Curry(I)

luxury vehicles Buick models are luxury vehicles. This brand is a go-to for drivers looking for a more affordable, high-end car or SUV with plenty of premium amenities. Though coming at a lower cost than most luxury models, this doesn't mean a lack of luxury features.

Matthew McConaughey All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey. The theme “The Feeling Stays With You” unites a series of spots crafted by acclaimed director Gus Van Sant.

Luxury vehicles put comfort and style at your fingertips. Are you wondering, “Is Buick a Luxury brand?” or “Are Buicks luxury cars?”. The answer to such questions is a resounding yes!

With its modest model line, Buick is among the most reliable domestic automakers, trailing only Lincoln. The longer it takes the UAW and automakers to reach a deal, the worse it will be for car buyers. Well-suited to empty nesters looking for a low-price, around-town car.

People like David Beckham, Will Smith, Sandra Bullock, Sinbad, and Dax Shepard are Driving Lincolns, Which Means You Probably Should, Too.

Daniel Day-Lewis won his third Best Actor Oscar in 2013 for playing Abe Lincoln in Steven Spielberg's “Lincoln.” There's a reason Presidents Day was designated to honor George Washington and Abraham Lincoln and not, say, Millard Fillmore and Martin Van Buren.

Buick is owned by General Motors (GM). General Motors also owns GMC, Cadillac, and Chevrolet. Buick is a renowned automaker with a legendary history that goes back over 100 years.

Some Buicks do quite well in our tests. With its modest model line, Buick is among the most reliable domestic automakers, trailing only Lincoln.

A comparison of Buick versus Toyota overall quality ratings shows Toyota with higher quality ratings in 2 out of 2 model comparisons. In terms of reliability ratings, Toyota has the advantage in 2 out of 2 comparisons. Buick has better safety ratings in 1 out of 1 comparisons.

Lincoln is a luxury vehicle division of Ford.

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match.

Videos

Watch 2015 Buick Encore President's Day Event TV Commercial, 'Shattering Expectations'

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Actors

Actors who starred in 2015 Buick Encore President's Day Event TV Spot, 'Shattering Expectations'

Ali Ghandour photo
Kelly Frye photo
Agenices

Agenices of the 2015 Buick Encore President's Day Event TV Spot, 'Shattering Expectations'

2015 Buick Encore Presidents Day Event TV commercial - Shattering Expectations
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

2015 Buick Encore Presidents Day Event TV commercial - Shattering Expectations
Engage M-1

Engage M-1 is a company that specializes in the development and manufacturing of electric motorcycles. The company was founded in 2019 by a team of passionate engineers who shared a common goal of dev...

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2015 Buick Encore
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