What the BP TV commercial - Safety is about.

The BP TV spot, 'Safety' is a powerful and poignant advertisement that highlights the company's commitment to safety in their operations. The ad opens with a shot of a beautiful sunrise over an oil refinery, while a voice-over begins to speak about BP's dedication to safety in everything they do.

Throughout the commercial, we see various workers going about their daily business, always with safety at the forefront of their minds. We see workers participating in safety drills and exercises, donning personal protective equipment, and taking every precaution to ensure their workplace is safe for themselves and their colleagues.

The ad is shot in a way that emphasizes the human side of BP's operations. We see workers chatting and laughing, eating their lunch together, and working together as a team. It's clear that the company values its employees' safety and well-being just as much as it values productivity and efficiency.

The most striking moment of the ad comes towards the end when we see a worker planting a tree. The voice-over explains that as part of BP's safety culture, the company encourages its workers to take part in environmental projects like this. It's a powerful reminder that a commitment to safety doesn't just protect employees – it also protects the environment for future generations.

Overall, the BP TV spot, 'Safety' is a visually stunning and emotionally powerful piece of advertising. It's a reminder that safety should always be a top priority in any workplace, and that companies have a duty to protect their employees and the environment.

BP TV commercial - Safety produced for BP was first shown on television on May 1, 2013.