About MINI USAMINI USA is the American subsidiary of MINI, a British automotive brand owned by German automaker BMW. MINI USA markets and sells the MINI family of vehicles, which includes small cars,...
The 2016 MINI Cooper Clubman TV spot, 'A Choice You Can Stand Behind,' is a commercial that is all about highlighting the values and features of the MINI Cooper Clubman. The commercial opens with a shot of a beautiful blue MINI Cooper Clubman driving down a winding road. As the car drives, the narrator talks about the car's spacious interior, sleek design, and the fact that it's a MINI Cooper, a brand that is known for its quality and innovation.
The commercial then shifts gears and focuses on the values that MINI Cooper stands for. The narrator talks about the company's commitment to safety, adding that the car boasts an impressive array of safety features. We're also shown the car's incredible handling capabilities as it zips around a winding track.
Next, the commercial highlights the car's environmental friendliness, boasting about its fuel efficiency and low emissions. The narrator then talks about MINI Cooper's commitment to making a difference in the world, both through its eco-friendly initiatives and its support of various charitable organizations.
Throughout the commercial, we're treated to shots of the car driving down scenic roads, demonstrating its power and maneuverability. The commercial ends with a straightforward call-to-action, urging viewers to visit a MINI dealership and take a test drive.
Overall, the 2016 MINI Cooper Clubman TV spot, 'A Choice You Can Stand Behind,' is a well-executed commercial that expertly highlights the values and features that make the MINI Cooper Clubman a standout car. From its sleek design to its commitment to environmental friendliness and safety, the commercial makes a compelling case for why viewers should consider the MINI Cooper Clubman for their next car purchase.
2016 MINI Cooper Clubman TV commercial - A Choice You Can Stand Behind produced for MINI USA was first shown on television on November 8, 2016.
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