What the Chipotle Mexican Grill TV commercial - Chicken Al Pastor is about.
Chipotle Mexican Grill recently released a TV spot featuring their latest addition to the menu - Chicken Al Pastor. The ad starts with a close-up shot of succulent, marinated chicken being grilled to perfection with vibrant spices and herbs sizzling on the pan.
A voice-over describes how the chicken is marinated overnight with a blend of fiery chiles, spices, and pineapple, resulting in a perfect balance of sweet and savory flavors. As the camera pans out, we see the chicken being served in a warm tortilla, accompanied by salsa, lettuce, and crumbled cotija cheese, looking utterly delicious and irresistible.
The ad ends with the tagline that Chipotle is committed to using fresh ingredients and real food, which makes their food taste delicious and healthy. This TV spot does an excellent job of showcasing the preparation of the Chicken Al Pastor and the fresh ingredients, which is a significant part of Chipotle's brand promise.
In conclusion, this TV spot is an excellent representation of Chipotle's fresh and authentic approach to Mexican cuisine. The irresistible visuals, the perfect blend of flavors, and the commitment to using fresh ingredients make Chicken Al Pastor a mouth-watering addition to the Chipotle menu.
Chipotle Mexican Grill TV commercial - Chicken Al Pastor produced for
Chipotle Mexican Grill
was first shown on television on March 26, 2023.
Frequently Asked Questions about chipotle mexican grill tv spot, 'chicken al pastor'
Prepared in small batches throughout the day, Chicken al Pastor is made with humanely and Responsibly Raised® chicken, seasoned with a powerful marinade of Chipotle's signature adobo, morita peppers and ground achiote with a splash of pineapple.
What is Al Pastor made of? Al Pastor is traditionally made of pork (but in this recipe we're using chicken) marinated in an adobo sauce made of a mélange of chiles and spices, such as guajillo chili peppers, chipotle peppers, pineapple juice, orange juice, onions, garlic, cumin and oregano.
A Delicious Blend of Spices and Sweetness
Upon tasting the Chicken Al Pastor, I was immediately struck by the complexity and balance of flavors. The blend of spices, including chili powder, cumin, and paprika, created a warm and smoky taste, while the pineapple juice added a touch of sweetness.
The new Chicken al Pastor is ideal for those who like their food both sweet and spicy. The offering is grilling chicken, seasoned with a marinade of adobo, seared morita peppers and ground achiote with a splash of pineapple. The chicken is finished with fresh lime and hand-chopped cilantro.
And it packs a quiet, persistent heat that gently kicks in after the first bite, leaving your mouth and lips with a nice, gentle tingle by time you reach your last. Perhaps it's not enough to make a chili-head swoon, but enough heat (and sweet) to make us want more.
The Chipotle menu describes the chicken as "juicy and aromatic with slightly smoky notes and a hint of fruitiness that evokes the flavor of traditional al pastor."
At first taste, you'll experience the complexity of the chili peppers - smoky and just a touch of heat. Then, you're hit with spices like cumin and oregano, followed by subtle nuances of achiote and onion and some sweetness coming from pineapple.
At first taste, you'll experience the complexity of the chili peppers - smoky and just a touch of heat. Then, you're hit with spices like cumin and oregano, followed by subtle nuances of achiote and onion and some sweetness coming from pineapple.
And it packs a quiet, persistent heat that gently kicks in after the first bite, leaving your mouth and lips with a nice, gentle tingle by time you reach your last. Perhaps it's not enough to make a chili-head swoon, but enough heat (and sweet) to make us want more.
The Bottom Line:
The Chicken al Pastor is more flavorful than Chipotle's stock chicken and is absolutely worth a trip to your nearest Chipotle. We get it Chipotle, you know how to marinate meat, now give us some damn nachos!
We found the chunks of chicken - made from juicy thigh meat - to be a good substitute for pork, and extremely tender. The marinade is subtle; it's slightly smoky, with a little fruitiness that just barely registers as pineapple.
The Bottom Line:
The Chicken al Pastor is more flavorful than Chipotle's stock chicken and is absolutely worth a trip to your nearest Chipotle. We get it Chipotle, you know how to marinate meat, now give us some damn nachos!
