Target Corporation, commonly known as Target, is a retail corporation headquartered in Minneapolis, Minnesota. It is one of the largest retail chains in the United States and operates over 1,800 store...
Target recently released a new TV spot titled 'Unidos' featuring Ana Patricia Gámez and Carlos Calderón. The TV ad promotes the brand’s commitment to celebrating cultural diversity and inclusivity. The ad starts with a shot of Ana Patricia Gámez and Carlos Calderón walking through the Target store while talking and laughing. The shot then shifts to them sitting on a couch, where Ana Patricia Gámez shares her experience of moving to America from Mexico.
Ana Patricia Gámez explains how moving to a new country can be hard, especially when it comes to finding products that remind her of her home country. But she goes on to emphasize how Target has made it easy for her to find products that match her preferences and cultural needs.
The TV spot then showcases the various products available at Target that cater to the Hispanic community. From food items to traditional clothing and decorations, the ad highlights how Target is committed to making sure everyone feels welcomed and included.
Towards the end of the ad, Ana Patricia Gámez and Carlos Calderón encourage viewers to visit their local Target store and explore the variety of products catered towards different cultures and ethnicities. They remind viewers that Target's commitment to inclusivity and diversity is what makes them stand out as a brand.
Overall, the TV spot 'Unidos' conveys Target's commitment to celebrating cultural diversity and inclusivity through its range of products and services. With Ana Patricia Gámez and Carlos Calderón as hosts, the ad delivers a powerful message of unity and inclusion wherein everyone is welcomed and catered to regardless of their background. The adcrafters have done a commendable job in using storytelling and relatable experiences to connect with viewers and promote Target's ethos of inclusivity.
Target TV commercial - Unidos con Ana Patricia Gámez, Carlos Calderón produced for Target was first shown on television on December 12, 2018.
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