Subway, founded in 1965 by Fred DeLuca and Peter Buck, is a renowned American fast-food restaurant franchise that has earned international recognition for its fresh, customizable sandwiches. With its...
Subway is a popular global chain of sandwiches and salads, known for its fresh ingredients, varied menu options, and healthy meal choices. In celebration of the new year, Subway launched a new TV spot campaign in January called 'JanuANY', which offered a selection of footlong subs for just $5.99. However, to take things up a notch, Subway featured football legend Pele in their advertisement, making it unique and memorable.
The Subway TV spot opens with a shot of the iconic Brazilian football star and three-time World Cup champion Pele, seated on a couch. Pele is sporting a Subway-branded sweater as he speaks to the camera, emphasizing the excellent savings offered by Subway during the month of January. Additionally, he is seen holding a Subway sandwich in his hand, enjoying every bite of it.
The ad highlights the various mouth-watering Subway footlong subs that are available, including the Italian B.M.T, Spicy Italian, Meatball Marinara, Black Forest Ham, and many more. Pele raves about the quality and freshness of the ingredients, emphasizing that Subway sandwiches are not only delicious but also affordable.
Pele's role in the ad is to encourage viewers to take advantage of the 'JanuANY' offer and enjoy an affordable meal at Subway. He uses his legendary status to reinforce the message of value that Subway is offering, hoping to attract many sandwich lovers to the franchise.
In summary, the Subway TV spot featuring Pele is a clever and unique way to promote the affordable 'JanuANY' offer. Using Pele's credibility and charm, Subway successfully emphasizes the value and taste of their sandwiches and inspires viewers to visit their nearest Subway stores to try out their subs.
Subway TV commercial - JanuANY produced for Subway was first shown on television on December 29, 2013.
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