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Advertisers of the Coca-Cola Zero TV Spot, 'ESPN Gameday'

Coca-Cola Zero TV commercial - ESPN Gameday
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola Zero TV commercial - ESPN Gameday is about.

Coca-Cola Zero TV commercial - ESPN Gameday

Title: Coca-Cola Zero TV Spot 'ESPN Gameday'

Introduction:The Coca-Cola Zero TV Spot 'ESPN Gameday' is a clever and thrilling commercial that captures the excitement and energy of a sports event. This commercial aims to promote Coca-Cola Zero as the perfect beverage for sports fans who want to enjoy their favorite games without compromising on taste or calorie content. With its captivating storyline and engaging visuals, the 'ESPN Gameday' TV spot leaves a lasting impression on viewers and showcases the brand's commitment to creating memorable advertising experiences.

Synopsis:The TV spot opens with a bustling stadium scene, with fans wearing their team colors and cheering passionately. As the camera pans across the crowd, we glimpse the main character, a die-hard sports fan named Alex, sitting in his seat with a bottle of Coca-Cola Zero in hand. The narrator sets the tone by emphasizing that sports and Coca-Cola Zero are a winning combination.

The scene transitions to the ESPN Gameday set, where analysts are discussing the upcoming game. Alex is seen walking confidently towards the set, catching the attention of the hosts. They express surprise and admiration for his seemingly endless knowledge of sports trivia. Alex effortlessly answers their questions, impressing the crowd and the hosts alike.

As the commercial progresses, Alex's fame within the sports community grows. His interviews are broadcast on television, and social media explodes with hashtags and memes dedicated to his sports expertise. Throughout it all, Coca-Cola Zero is never far from Alex's side, as he takes refreshing sips from his bottle between interviews and appearances.

The climax of the TV spot showcases Alex in the heart of the game. The stadium is filled to the brim with cheering fans. Alex, now recognized as the ultimate sports guru, confidently predicts game-changing moments before they happen. His passion for the game is contagious, and his charisma draws everyone in.

Towards the end of the commercial, the screen fades to black, leaving viewers with the iconic Coca-Cola Zero logo and the tagline: "Stay Refreshed. Stay in the Game." This final message reinforces the idea that Coca-Cola Zero is the ultimate beverage choice for sports lovers who want to stay energized while enjoying their favorite games.

Conclusion:The Coca-Cola Zero TV Spot 'ESPN Gameday' presents an exciting and dynamic narrative that highlights the relationship between sports, passion, and Coca-Cola Zero. Through the story of Alex, the commercial showcases how Coca-Cola Zero can enhance the joyful experience of watching a game by providing refreshment and the perfect accompaniment to cheering on your favorite team. By integrating the brand seamlessly into a compelling sports narrative, the 'ESPN Gameday' TV spot captures the essence of Coca-Cola Zero's appeal to sports fans and leaves a lasting impression.

Coca-Cola Zero TV commercial - ESPN Gameday produced for Coca-Cola was first shown on television on October 29, 2013.

Frequently Asked Questions about coca-cola zero tv spot, 'espn gameday'

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

The new and improved recipe tastes like a Coke, but with zero sugar and zero calories. Coke Zero Sugar hit store shelves nationwide in August 2017. The company continues to create new beverages and evolve its recipes and Coca‑Cola Zero Sugar represents our product innovation.

Coke Zero: Uses a combination of aspartame and acesulfame potassium as sweeteners. It also contains natural flavors, carbonated water, caramel color, phosphoric acid, and caffeine.

2005 In 2005 the company introduced Coca-Cola Zero, a zero-calorie soft drink with the taste of regular Coca-Cola.

Definition. An advertising message is the visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization or idea.

The brand message is crafted to communicate to the consumer that coke cares and sharing a bottle of coke reinforces friendship and love. Coca Cola doesn't sell a drink, it strives to sell happiness. According to the pain-pleasure theory, human nature seeks pleasure and avoids pain.

The main difference between coke and coke zero is the sugar content. When drinking coke zero as opposed to regular coke, you are consuming significantly less sugar which is a positive for weight loss and reduces the risk of weight-related diseases.

Some other terms you might see that also mean sugar-free are "free of sugar," "no sugar," or "zero sugar." But these foods can still contain artificial sweeteners, like Splenda or NutraSweet, and sugar alcohols, like mannitol or sorbitol. Common sugar-free foods include diet soft drinks and diabetes-friendly candies.

Ultimately, however, it seems customers have embraced the beverage. In 2020, the product grew 4% by volume, helping lead to growth in the Coke brand overall. And in the first quarter of 2021, Coca-Cola Zero Sugar grew 8% by volume.

Coke Zero Sugar was meant to resemble the traditional Coke soda more closely, but still appeal to health-conscious consumers by leaving out the sugar. And the product has paid off for the company, fueling sales growth even during the coronavirus pandemic.

According to Euromonitor International, Coke Zero sugar held 21% of the US low calorie soda market in 2020. Pepsi Zero Sugar didn't crack the top five brands on the list, which include leader Diet Coke, Diet Pepsi, Cherry Coke Zero and upstart Zevia.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

Videos

Watch Coca-Cola Zero TV Commercial, 'ESPN Gameday'

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Actors

Actors who starred in Coca-Cola Zero TV Spot, 'ESPN Gameday'

H. Jon Benjamin photo
Agenices

Agenices of the Coca-Cola Zero TV Spot, 'ESPN Gameday'

Coca-Cola Zero TV commercial - ESPN Gameday
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola Zero TV commercial - ESPN Gameday
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola Zero TV commercial - ESPN Gameday
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Coca-Cola Zero Sugar
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