What the Birchbox TV commercial - A Better Way to Beautiful is about.

Birchbox is a subscription-based service that offers beauty product samples to their subscribers. In their TV spot, titled "A Better Way to Beautiful," they highlight the benefits of using their service and the convenience it brings to one's beauty routine.

The TV spot begins with a woman waking up and getting ready for the day. She's going through her daily routine, which is shown to be chaotic and time-consuming, with multiple products cluttering her bathroom counter. The scene then cuts to an advertisement for Birchbox, with the tagline "A Better Way to Beautiful."

The ad then moves on to showcase the Birchbox experience, with a stylish and curated box arriving at the doorstep of a subscriber. The box contains personalized beauty product samples, chosen based on the user's preferences and needs. The video then shows the benefits of using these products, such as a lightweight foundation that lasts all day, a volumizing mascara that doesn't smudge, and a fragrance that matches the subscriber's preferences.

The TV spot emphasizes the convenience of Birchbox, with the focus being on the ease of use, personalized recommendations, and less clutter in one's life. The ad highlights the beauty world's complexity and how Birchbox offers a curated selection to simplify one's daily regimen.

Overall, Birchbox's "A Better Way to Beautiful" TV spot is an engaging and visually pleasing advertisement that showcases the brand's strengths and mission. The ad's carefree and humorous tone helps to draw in potential customers and emphasize the benefits Birchbox offers to simplify beauty routines.

Birchbox TV commercial - A Better Way to Beautiful produced for Birchbox was first shown on television on May 31, 2015.