Silka is a global company that specializes in the production and supply of high-quality construction materials to the building industry. The company was founded in 1955, in Switzerland, and since then...
Silka is a brand that is known for producing a wide range of products including soaps, shampoos, and other personal hygiene products. In one of their recent TV spots, the brand collaborated with popular Mexican television presenter, Jorge van Rankin, to create a unique and engaging advertisement.
The TV spot titled 'Reality Silka: Día Uno' featured Jorge van Rankin and several other individuals on the first day of a reality show. The idea behind the advertisement was to showcase the new Silka Vitalizing shampoo and how it can help individuals feel fresh and energized even after a long day.
The TV spot begins with Jorge van Rankin and the other contestants arriving at the reality show house and unpacking their belongings. As they settle into their new surroundings, they notice the Silka Vitalizing shampoo in the bathroom and begin to use it.
As they lather up with the Silka Vitalizing shampoo, they feel an instant burst of energy and freshness, which helps them to feel revitalized and ready for the challenges that the reality show will throw at them.
Throughout the TV spot, Jorge van Rankin and the other contestants can be seen using the Silka Vitalizing shampoo as they go about their daily activities, from working out to cooking meals for the group.
The aim of the TV spot was to show that Silka is a brand that understands the needs of its customers and is dedicated to producing high-quality products that can help individuals to feel energized and refreshed throughout the day.
Overall, the TV spot was a creative and engaging way to showcase the benefits of the Silka Vitalizing shampoo, and it was a great collaboration between the brand and the popular Mexican television presenter, Jorge van Rankin.
Silka TV commercial - Reality Silka: Día Uno Con Jorge van Rankin produced for Silka was first shown on television on August 28, 2014.
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