Apple iPad Air television commercial 2022

What the Apple iPad Air TV commercial - Election is about.

The Apple iPad Air TV Spot, 'Election' is a dynamic and engaging ad that features the song "I Predict" by the iconic band, Sparks. The commercial first aired in 2014 during the US midterm elections and has since then garnered millions of views.

The ad begins with a white backdrop as a disembodied voice recites the famous quote by Apple's founder, Steve Jobs, "Here's to the crazy ones. The misfits. The rebels." The screen then fades to a bustling street scene where people are carrying out different activities while simultaneously using the new iPad Air. The focus of the commercial is on the iPad's new features, such as its sleeker design, thinner body, and lighter weight. The ad highlights the versatility of the device by showing people using it for a variety of purposes, including presenting, shooting videos, reading textbooks, and even drawing.

Throughout the ad, the song "I Predict" by Sparks plays in the background, adding a sense of energy and urgency to the commercial. The song's lyrics are both prophetic and cryptic, featuring lines such as "I predict/I predict a riot" and "I predict the future/Will feel like the past."

The combination of the visually compelling ad and the catchy tune of "I Predict" by Sparks is a testament to Apple's marketing prowess. The ad captures the attention of viewers and entices them to buy the new iPad Air, highlighting its new features and versatility.

Overall, the Apple iPad Air TV Spot, 'Election' is a brilliant example of how a catchy tune, combined with visually stunning imagery, can come together to create a compelling and unforgettable ad.

Apple iPad Air TV commercial - Election produced for Apple iPad was first shown on television on March 17, 2022.

Song from commercial Apple iPad Air TV Spot, 'Election' Song by Sparks

"This Town Ain't Big Enough for Both of Us" by Sparks

"This Town Ain't Big Enough for Both of Us" is a song by American pop band Sparks. It was written by Ron Mael and released in 1974 as the opening track on their album "Kimono My House". The song became the highest-charting hit for Sparks in the United Kingdom, reaching number two on the UK Singles Chart.

Lyrics and Meaning

The song's lyrics describe a tense relationship between two people in a small town. The title phrase suggests that the town is not big enough to accommodate both of them, and they must compete for dominance. The lyrics are cleverly crafted, using wordplay and alliteration to create a sense of urgency and tension.

Legacy and Significance

"This Town Ain't Big Enough for Both of Us" has become one of Sparks' most famous and enduring songs. It has been covered by numerous artists over the years, including Siouxsie and the Banshees, Foo Fighters, and British singer-songwriter Robbie Williams.

The song has also had a significant cultural impact, influencing a wide range of musicians and artists. It has been praised for its innovative use of synthesizers and electronic instruments, which were relatively new at the time of its release. The song's combination of pop hooks and experimental sound has made it a favorite of music critics and fans alike.