What the Apple iPhone 5 TV commercial - Orchestra is about.

In 2012, Apple released a new television commercial promoting the iPhone 5 featuring well-known actor Jeff Daniels. The TV spot, titled 'Orchestra,' quickly became an instant hit for its creative and catchy visual effects, and for featuring one of the most beloved actors of the time.

The commercial begins with a nice, sweeping view of an orchestra as they begin their performance. Jeff Daniels then appears sitting in the audience, enjoying the music while holding his iPhone 5. Suddenly, the conductor drops his baton, and the chaos begins. The orchestra members sound like they're fighting and playing random notes, and Daniels pulls out his iPhone 5 to use the new feature, 'Do Not Disturb,' to silence the actors.

As he does that, the musicians start to calm down and play beautiful music again. The camera then zooms out to show that the orchestra is assembled inside Daniels's iPhone.

This iPhone 5 TV spot was highly praised for its incredible visual effects. It was a mix of camera tricks, practical effects, and CGI that were seamlessly blended together. The ad was an excellent representation of Apple's innovative and playful side.

Overall, the 'Orchestra' commercial was a fantastic marketing campaign for the iPhone 5. It perfectly showcased the phone's new features, including the 'Do Not Disturb' function, and encapsulated the brand's fun, creative, and innovative image while simultaneously featuring a big-name celebrity to make it more relatable. The commercial was definitely one that stood out amongst the many other mobile phone ads of the time.

Apple iPhone 5 TV commercial - Orchestra produced for Apple iPhone was first shown on television on November 20, 2012.