Apple iPad television commercial 2021

What the Apple iPad TV commercial - Made on iPad: Brutal is about.

Apple's latest iPad TV spot, titled 'Made on iPad: Brutal', features the popular singer and actress Olivia Rodrigo as she showcases her creative process in making music. The advertisement is part of Apple's 'Made on iPad' creative campaign which highlights the fact that people can use their iPads to create, edit, and produce high-quality content across various fields.

The TV spot begins with Olivia Rodrigo sitting on a couch, strumming a guitar and working on a new song on her iPad. She then gets up and moves around her room, dancing and singing along to the lyrics she has been working on. As she moves around, we see her use her iPad to tweak and fine-tune the song.

The music in the background is upbeat and energetic, adding to the already vibrant and lively atmosphere. As the camera follows Olivia around her room, we see glimpses of various apps she's using on her iPad such as GarageBand and Final Cut Pro.

The TV spot ends with Olivia playing the final version of her song, and we see the text 'Brutal' appear on the screen. The ad's tagline 'Made on iPad' emphasizes the fact that the song was created entirely on the iPad, highlighting its capabilities in music production.

Overall, the 'Made on iPad: Brutal' TV spot is a creative and catchy ad that showcases the versatility of the iPad and its ability to be used as a powerful tool for creative expression. Featuring Olivia Rodrigo adds to the spot's appeal, given her current popularity and influence among young audiences.

Apple iPad TV commercial - Made on iPad: Brutal produced for Apple iPad was first shown on television on August 24, 2021.

Song from commercial Apple iPad TV Spot, 'Made on iPad: Brutal' Featuring Olivia Rodrigo

Olivia Rodrigo's song "brutal" is a track from her debut album "Sour," which was released in 2021. The song serves as the opening track of the album and explores the hardships of youth and the challenges of adolescence. "brutal" is characterized by angsty lyrics and a pop-punk sound, with producer Dan Nigro incorporating guitars and a crunching rhythm to complement Rodrigo's emotional delivery.

The lyrics of "brutal" touch on themes of insecurity, feeling like a "nervous wreck," and being "heartbroken." The song resonates with many listeners , particularly teenagers, who can relate to the struggles and complexities of growing up. Rodrigo's honest and vulnerable approach to songwriting has garnered her a large fanbase and critical acclaim.

It is worth noting that there were some discussions about similarities between "brutal" and Elvis Costello's "Pump It Up," with fans noticing resemblances in guitar riffs. However, Elvis Costello himself defended Olivia Rodrigo, stating that it was not an issue of plagiarism.

Overall, "brutal" is a standout track from Olivia Rodrigo's "Sour" album, showcasing her talent as a songwriter and capturing the raw emotions of youth.