What the USAA TV commercial - Coach Ron Rivera Takes Risks: Tagged is about.

USAA is a leading financial institution that provides a range of banking, insurance, and investment services to military members and their families. To showcase its commitment to the military community, USAA partnered with NFL head coach Ron Rivera for its TV spot, 'Coach Ron Rivera Takes Risks: Tagged.'

The TV commercial features Coach Rivera, who is a former military brat, as he talks about the importance of taking risks both on and off the football field. Rivera's message resonates with the military community, who know all too well about taking risks and making tough decisions.

The commercial starts with Coach Rivera standing on a football field, surrounded by military personnel, including service members and their families. As he talks about taking risks, he is shown making a bold decision in a game, which ultimately pays off. The message is clear: taking calculated risks can lead to success, whether it's on the battlefield or on the football field.

The spot ends with a voiceover encouraging military members and their families to choose USAA for their financial needs because the institution understands the risks that the military community faces every day.

Overall, the USAA TV Spot, 'Coach Ron Rivera Takes Risks: Tagged,' resonates with the military community by emphasizing the importance of taking calculated risks and making tough decisions. The ad's message highlights USAA's understanding of the unique needs of military members and their families, which makes it stand out among other financial institutions.

USAA TV commercial - Coach Ron Rivera Takes Risks: Tagged produced for USAA was first shown on television on October 12, 2015.