What the IKEA TV commercial - Bedroom Comfort: Thunderstorm is about.

The IKEA TV spot, 'Bedroom Comfort: Thunderstorm,' is a creative, well-executed advertisement that showcases the brand's commitment to providing comfort and relaxation to its customers. The commercial opens with a young woman snuggled up in a cozy-looking bed, with the sound of rain and thunder in the background. She looks relaxed and content, as if she's completely at ease in her own little sanctuary.

The focus then shifts to the bedroom itself, which is tastefully decorated with IKEA furnishings. The lighting is just right, the colors are calming, and the overall effect is one of peace and tranquility. Suddenly, there's a loud clap of thunder, and the young woman starts to stir. She reaches over to the bedside table, grabs the remote, and turns on the TV.

What happens next is nothing short of brilliant. As the camera zooms in on the TV screen, we see a serene landscape with rolling hills and a bright, blue sky. The woman continues to look relaxed, as if the TV has transported her to another, more peaceful world. The commercial ends with the tagline, "Create your own bedroom comfort with IKEA."

The message of this commercial is clear: IKEA wants its customers to know that they can create a comfortable, relaxing environment in their own home with the help of the brand's furniture and decor. By showcasing a peaceful, serene TV spot in the midst of a thunderstorm, IKEA is emphasizing the importance of finding a calm, soothing escape from the chaos of everyday life. This is a great example of how a simple yet powerful advertisement can resonate with viewers on a deep emotional level.

IKEA TV commercial - Bedroom Comfort: Thunderstorm produced for IKEA was first shown on television on September 7, 2014.