Budweiser is one of the most popular beer brands in the world, and it has a rich history that spans over 150 years. The company was founded in 1876 by a German immigrant named Adolphus Busch and his f...
In a captivating TV spot titled 'The New Bud In Town,' Budweiser Reserve Copper Lager steals the spotlight with the magnetic presence of the acclaimed actress Charlize Theron. This advertisement is a celebration of the arrival of a truly exceptional beer.
The commercial opens with the resplendent Charlize Theron stepping out of a sleek, black sedan, exuding an air of confidence and elegance. As she enters a dimly lit, atmospheric bar, heads turn and conversations taper off, mesmerized by her radiant aura.
Charlize glides towards the bar, where a bartender hands her a bottle of Budweiser Reserve Copper Lager with a knowing smile. She takes a sip, allowing the rich, copper-colored liquid to dance on her palate. The taste is unlike any other—a harmonious blend of toasted caramel malt and luscious toasted oak, with a hint of vanilla.
As the camera zooms in on Charlize's captivating eyes, she locks gazes with the viewer, as if sharing a secret. She raises the bottle, making a toast to the revolution of taste that Budweiser Reserve Copper Lager represents.
With each subsequent scene, the TV spot showcases the iconic Budweiser bottles being devoured by enthusiastic beer enthusiasts at bars, backyard barbecues, and upscale social gatherings. The imagery effortlessly captures the essence of camaraderie, celebration, and enjoyment associated with Budweiser.
A voiceover, accompanied by an upbeat and infectious melody, narrates throughout the commercial. It extols the virtues of this refined lager that effortlessly combines Budweiser's classic heritage with a modern twist. The voiceover reaffirms that Budweiser Reserve Copper Lager is indeed the new beer that everyone needs to experience.
As the TV spot winds down, the screen transitions to an impressive shot of Charlize Theron, confidently raising her bottle of Budweiser Reserve Copper Lager one last time. Her eyes shine with a spark of mischief, inviting everyone to indulge in this bold yet accessible beer.
The screen fades to black, leaving viewers with a sense of intrigue and a thirst for both the Budweiser Reserve Copper Lager and the magnetic presence of Charlize Theron.
In this captivating TV spot, Budweiser expertly weaves together the allure of Charlize Theron, the exceptional taste of Budweiser Reserve Copper Lager, and the joy of shared experiences. It leaves no doubt that this beer is the new sensation in town, ready to captivate taste buds and elevate social gatherings with its irresistible charm.
Budweiser Reserve Copper Lager TV commercial - The New Bud In Town produced for Budweiser was first shown on television on March 26, 2019.
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