Expedia TV Spot, 'Wisdom and Obi' Song by Yehezkel Raz.

Expedia is tapping into the emotional aspects of travel with its new spring push. The internally developed campaign marks a departure for the online travel agency from humor-based marketing that is more transactional in nature as Expedia tries to differentiate its brand from other travel booking sites.

actor Ewan McGregor With an inspiring voiceover courtesy of global traveller and actor Ewan McGregor, each of the three films focuses on a recurring visual motif that connects different places, moments and emotions, as people experience them.

Featuring a voice-over from acclaimed actor Ewan McGregor, the ad uses various images of arrows to highlight the idea that consumers can continuously book holidays. The arrows can be spotted in various holiday-related destinations, including airports, market stalls and even in an archery competition.

When it comes to emotional writing, it's not enough to simply relay the character's emotions. Readers need to see the effect of the character's emotions through their body language, facial expressions, and actions. In other words: show, don't tell.

Emotional storytelling works by engaging the audience's emotions and creating a more memorable and meaningful experience. The science behind emotional storytelling shows that it can have a powerful impact on the brain, creating a stronger connection between the audience and the brand.

Rashida Jones Expedia TV Spot, 'All By Myself: App' Featuring Rashida Jones - iSpot.tv.

Melissa McCarthy Booking.com aims to help travellers find and book “Somewhere, Anywhere,” the mantra of the brand's new ad campaign with Melissa McCarthy.

Expedia has unveiled its latest ad to promote its loyalty scheme that works by collecting points every time you book a holiday. Featuring a voice-over from acclaimed actor Ewan McGregor, the ad uses various images of arrows to highlight the idea that consumers can continuously book holidays.

The mood of a story is the feeling the reader gets from the writing, while the tone of a story is the writer's feeling about the topic. Adjectives that describe emotion are used to describe mood, and adjectives that describe attitude are used to describe tone.

There are five key elements to every story: plot, setting, characters, point of view, and conflict. Whether your students realize it or not, they naturally include all these elements when they're telling a story to their families or their best fr.

The emotions we feel connect us with the story. Those feelings may prompt us to act or behave differently (more nobly, more resourcefully, more efficiently) because of the way our emotions respond to the actions of someone else.