BTN LiveBIG: Overview of the CompanyBTN LiveBIG is a marketing campaign by the Big Ten Network (BTN), which is a sports network dedicated to broadcasting college sports events and related programming...
The BTN LiveBIG TV spot, 'Rutgers Celebrates the Legacy of Paul Robeson,' is a captivating visual journey that celebrates the outstanding life and legacy of Paul Robeson. The clip takes the viewer on a tour of Rutgers University in New Jersey, highlighting the different locations and landmarks associated with Robeson's time at the institution.
Paul Robeson, a Rutgers alumnus who graduated from the university in 1919, was a legendary Black American athlete, actor, singer, and political activist. Despite facing discrimination and racism throughout his life, Robeson remained steadfast in his commitment to fighting for social justice and equality for all.
The TV spot begins by showcasing the Paul Robeson Library, named in his honor and filled with books, paintings, and other memorabilia showcasing the life and times of this iconic figure. The camera then takes us to the Rutgers campus, where we see the Foran Hall, the location of a deep and emotional moment of Robeson’s life when, as the only Black student in his class, he was denied permission to perform in a school play.
The spot continues on to Robeson Campus Center, a newly-renovated building dedicated to promoting cultural awareness, and it also features his scholarship fund, which has provided financial support for the students at Rutgers since 1979.
The entire TV spot is underscored by a voiceover narration, which provides a brief history of Robeson's life and career. The images are accompanied by an inspiring musical score that effectively captures the spirit and determination of the legend that is Paul Robeson.
In conclusion, the BTN LiveBIG TV spot, 'Rutgers Celebrates the Legacy of Paul Robeson' is a moving tribute to one of Rutgers' most distinguished alumnus and one of the most important figures in American history. Through this video, Rutgers University not only recognizes Robeson's numerous contributions but also encourages its students to follow in his footsteps by striving for excellence in their respective fields and making meaningful changes in the broader society.
BTN LiveBIG TV commercial - Rutgers Celebrates the Legacy of Paul Robeson produced for BTN LiveBIG was first shown on television on September 22, 2019.
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