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BTN LiveBIG TV commercial - Rutgers Celebrates the Legacy of Paul Robeson
BTN LiveBIG

BTN LiveBIG: Overview of the CompanyBTN LiveBIG is a marketing campaign by the Big Ten Network (BTN), which is a sports network dedicated to broadcasting college sports events and related programming...

What the BTN LiveBIG TV commercial - Rutgers Celebrates the Legacy of Paul Robeson is about.

BTN LiveBIG TV commercial - Rutgers Celebrates the Legacy of Paul Robeson

The BTN LiveBIG TV spot, 'Rutgers Celebrates the Legacy of Paul Robeson,' is a captivating visual journey that celebrates the outstanding life and legacy of Paul Robeson. The clip takes the viewer on a tour of Rutgers University in New Jersey, highlighting the different locations and landmarks associated with Robeson's time at the institution.

Paul Robeson, a Rutgers alumnus who graduated from the university in 1919, was a legendary Black American athlete, actor, singer, and political activist. Despite facing discrimination and racism throughout his life, Robeson remained steadfast in his commitment to fighting for social justice and equality for all.

The TV spot begins by showcasing the Paul Robeson Library, named in his honor and filled with books, paintings, and other memorabilia showcasing the life and times of this iconic figure. The camera then takes us to the Rutgers campus, where we see the Foran Hall, the location of a deep and emotional moment of Robeson’s life when, as the only Black student in his class, he was denied permission to perform in a school play.

The spot continues on to Robeson Campus Center, a newly-renovated building dedicated to promoting cultural awareness, and it also features his scholarship fund, which has provided financial support for the students at Rutgers since 1979.

The entire TV spot is underscored by a voiceover narration, which provides a brief history of Robeson's life and career. The images are accompanied by an inspiring musical score that effectively captures the spirit and determination of the legend that is Paul Robeson.

In conclusion, the BTN LiveBIG TV spot, 'Rutgers Celebrates the Legacy of Paul Robeson' is a moving tribute to one of Rutgers' most distinguished alumnus and one of the most important figures in American history. Through this video, Rutgers University not only recognizes Robeson's numerous contributions but also encourages its students to follow in his footsteps by striving for excellence in their respective fields and making meaningful changes in the broader society.

BTN LiveBIG TV commercial - Rutgers Celebrates the Legacy of Paul Robeson produced for BTN LiveBIG was first shown on television on September 22, 2019.

Frequently Asked Questions about btn livebig tv spot, 'rutgers celebrates the legacy of paul robeson'

A man of untempered courage, Robeson's political activism included rallying against segregation and lynching in the American South as well as his controversial support for the Soviet Union and Joseph Stalin, which later led to investigation by the House Un-American Activities Committee.

1915 Born in Princeton, New Jersey, in 1898, Robeson entered Rutgers in 1915. He was the quintessential scholar-athlete, and he became the first African American football player at Rutgers.

More than any other performer of his time, he believed that the famous have a responsibility to fight for justice and peace. Robeson was a national symbol and a cultural leader in the war against fascism abroad and racism at home. Paul Robeson passed away in 1976 at age 77.

In 1915, Robeson won a four-year academic scholarship to Rutgers University. He received the Phi Beta Kappa key in his junior year, belonged to the Cap & Skull Honor Society, and was the Valedictorian of his graduating class in 1919.

During his senior year at Rutgers, he wrote a thesis envisioning the 14th Amendment as a tool for establishing racial equality, and he delivered a commencement address calling on those of “the favored race” to support their African-American counterparts.

Robeson's main point was that World War III was not inevitable, as many Americans did not want war with the Soviet Union. Before he took the stage, however, his speech had somehow already been transcribed and dispatched back to the United States by the Associated Press.

Paul Leroy Robeson, Class of 1919 Valedictorian.

James Dickson Carr James Dickson Carr was the first African American student to graduate from Rutgers. He was born on September 28th, 1868, in Baltimore, Maryland, to Thomas Carr, a Presbyterian minister, and Mary Louise Sprigg Carr.

Paul Robeson was a famous African-American athlete, singer, actor, and civil rights activist. He inspired many people in the world and fought to end segregation and make peace.

I sent a message to the Bandung Conference and so forth. That is why I am here. This is the basis, and I am not being tried for whether I am a Communist, I am being tried for fighting for the rights of my people, who are still second-class citizens in this United States of America.

Robeson's travels opened his awareness to the universality of human suffering and oppression. He began to use his rich bass voice to speak out for independence, freedom, and equality for all people. He believed that artists should use their talents and exposure to aid causes around the world.

Paul Robeson on the power of the artist

  • “Artists are the gatekeepers of truth.
  • “Every artist, every scientist, must decide now where he stands.
  • “As an artist I come to sing, but as a citizen, I will always speak for peace, and no one can silence me in this.” - Paul Robeson.

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