What the Under Armour TV commercial - Instinct is about.

The Under Armour's TV spot, 'Instinct' is a powerful and inspirational visual experience that urges individuals to overcome their limits and unleash their inner strength. The ad features prominent athletes such as basketball star Stephen Curry and tennis legend Serena Williams, each athlete demonstrating their physical abilities and pushing past their perceived limitations.

The ad opens with Curry dribbling a basketball surrounded by a group of opponent players, all tall and muscular. Despite the odds being stacked against him, Curry does not shy away from the challenge and uses his instincts to navigate through the crowd, eventually landing a successful three-point shot. The scene then transitions to Serena Williams playing tennis with her iconic grace and power, pushing past her opponents' best efforts to defeat her.

Throughout the ad, we see multiple successful athletes pushing themselves beyond their limits and leaning into their instincts to forge their own path in the world of sports. The accompanying voiceover encourages viewers to tap into their own inner strengths and trust in their abilities, stating, "Instinct is what separates the good from the great."

Overall, Under Armour's TV spot, 'Instinct' encourages viewers to embrace their natural talents and follow their gut instincts, trusting that whatever challenges come their way, they have the power to overcome them.

Under Armour TV commercial - Instinct produced for Under Armour Hunt was first shown on television on August 1, 2013.