Honda, a Japanese multinational corporation, is one of the world's largest manufacturers of automobiles, motorcycles, and power equipment. The company was founded by Soichiro Honda and Takeo Fujisawa...
The Honda Accord 2013 Super Bowl TV Spot, 'Competitive Test Drive' is a commercial that showcases the superior performance and safety features of the Honda Accord. The commercial begins with a couple walking into a car dealership to take a test drive of the 2013 Honda Accord. As they get into the car, they are greeted by a salesperson who explains that they will be taking a competitive test drive against some of the top competitors in the market.
The couple then proceeds to drive the Honda Accord on a course that is filled with various obstacles, including a tight turn, an emergency brake test, and a water hazard. The Accord performs flawlessly, easily avoiding the obstacles and impressing the couple with its handling and agility.
As they finish the course, the couple is given the opportunity to test drive some of the top competitors in the market, including the Toyota Camry and the Nissan Altima, but none of them come close to the performance of the Honda Accord.
The commercial ends with the couple happily driving off in the Honda Accord, amazed at its superior performance and safety features. Overall, the Honda Accord 2013 Super Bowl TV Spot, 'Competitive Test Drive' is an effective marketing campaign that highlights the key features of Honda Accord and positions it as the top contender in the highly competitive market of mid-size sedans.
Honda Accord 2013 Super Bowl TV commercial - Competitive Test Drive produced for Honda was first shown on television on February 2, 2013.
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