The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

CBS Super Bowl LV (55) Live Online - Official CBS Broadcast Stream - Sunday, Feb 7, 2021 - CBSSports.com.

CBS The core Super Bowl LVIII broadcast will air live on CBS from Allegiant Stadium in Las Vegas on Feb. 11, 2024.

1967 Cost. Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost $37,500.

The idea was to determine whether increased sales were the result of exposure to particular TV commercials for these brands. They found that Super Bowl ads can spur large increases in revenue and volume per household, but when two major competing brands advertise, most of the gains are eroded.

Here's Why. In sports advertising, women aren't just an afterthought anymore - just as in sports merchandising, “shrink it and pink it” no longer works. Actress Maya Rudolph in an ad produced as part of this year's M&M's Super Bowl ad campaign.

Fox is broadcasting Super Bowl 57 on Feb. 12, 2023, taking its turn in a rotation of three networks that will soon become four. NBC, CBS, and Fox alternate Super Bowl broadcasts, and ABC will join the rotation with Super Bowl 61 in February 2021.

Super Bowl LVIII will be at Allegiant Stadium in Las Vegas on Feb. 11, 2024. The game and halftime show will air on CBS, and the halftime show is being sponsored by Apple Music.

Fox The 2023 Super Bowl will be broadcast live on Fox. (The telecast rotates annually among CBS, Fox and NBC.) The game kicks off on Feb. 12 at 4:30 p.m. MT, or 3:30 p.m. PT / 6:30 p.m. ET.

Current broadcasting contracts

North American football's Super Bowl is one of the biggest annual sporting events globally, played between the winners of the National and American Football Conferences in the NFL. Every year, companies compete to secure one of the coveted 30-second advertisement slots and establish long-term deals with the league.

Approximately $500 million in ad revenue is generated during one Super Bowl night. There are approximately 70 ads during the hottest sports night of the year.