State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...
State Farm is a well-known insurance company that frequently releases TV commercials to promote its products and services. One of their recent TV spots features a comedian and sports announcer, Gus Johnson, who interacts with his 'new call assistant' - the State Farm mobile app.
As soon as Gus starts his commentary on a basketball game, he receives a notification on his phone stating that there is a new call waiting for him. Curiosity piqued, he takes the call, only to realize that it's his State Farm agent calling with important information. The agent explains how they are always improving their services and how the State Farm mobile app is now better than ever before, making things easier for their customers.
As Gus hangs up, he exclaims that the app is better than the best. He then proceeds to add quirky commentary on the state of the basketball game, and the commercial ends with the message 'Here to help life go right ®️' - State Farm's famous tagline.
The TV spot is one of State Farm's many attempts to showcase their superior services and dedication to customer satisfaction. It aims to highlight the importance of having a trusted insurance provider who is always looking for ways to improve their offerings. The use of popular personality Gus Johnson, known for his humor and enthusiasm, also helps to make the ad engaging and memorable. Overall, the commercial successfully communicates the message that State Farm is a dependable partner that puts its customers first and is committed to making life easier for them.
State Farm TV commercial - New Calls: Better Than the Best produced for State Farm was first shown on television on January 17, 2019.
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