What the AutoTrader.com TV commercial - Police Chase is about.

Title: AutoTrader.com TV Spot: 'Police Chase'

Introduction:AutoTrader.com is a leading online marketplace for buying and selling new and used vehicles. As part of their advertising campaigns, they have crafted various television spots to promote their services. One of their most memorable and thrilling TV spots is called 'Police Chase.' In this action-packed commercial, AutoTrader.com showcases how their platform can help consumers find their dream car while evading the excitement of a high-speed police pursuit. Let's dive into the details of this adrenaline-fueled advertisement.

The Plot:The TV spot 'Police Chase' opens with an intense scene where a stunning sports car, gleaming under the city lights, speeds through the empty streets. The sound of a distant siren grows louder, and the camera seamlessly shifts to a police car in hot pursuit.

As the chase unfolds, the voice-over narrates the benefits of AutoTrader.com. It highlights how the website's powerful search tools can help users easily find the exact make, model, and price range of the vehicle they desire, all from the comfort of their own home. The narrator emphasizes that AutoTrader.com enables users to "outrun the dealership" by offering an extensive inventory from both private sellers and dealerships.

As the sports car navigates through tight alleyways, narrowly missing obstacles, the advertisement highlights AutoTrader.com's advanced filtering options. The voice-over explains that users can set specific criteria such as mileage, year, and even color to refine their search results. This sleek and user-friendly interface ensures that the ideal vehicle is just a few clicks away.

As the adrenaline-packed chase races through the city streets, the narrator also mentions AutoTrader.com's comprehensive vehicle history report. This feature assures buyers that they are making an informed decision by providing detailed information about the car's past, including accidents, maintenance records, and ownership history. AutoTrader.com prides itself on transparency, supporting both buyers and sellers in conducting safe and reliable transactions.

The climax of the commercial features the sports car evading the police, ultimately escaping without a trace. The screen transitions to the AutoTrader.com logo, accompanied by the tagline, "Find Your Dream Car Before It Finds You."

Conclusion:AutoTrader.com's 'Police Chase' TV spot creates an exhilarating and memorable viewing experience. By blending the excitement of a police pursuit with the ease and convenience of their online platform, AutoTrader.com effectively communicates the advantages of using their service. The advertisement showcases AutoTrader.com as a reliable and trustworthy resource for finding the perfect vehicle,

AutoTrader.com TV commercial - Police Chase produced for Autotrader was first shown on television on June 8, 2014.