Ram Trucks television commercial 2015 - Courage is Already Inside

What the Ram Trucks TV commercial - Courage is Already Inside is about.

Ram Trucks' TV spot 'Courage Is Already Inside' is a powerful and inspiring advertisement that showcases the resilience and strength of the American people. The ad starts with footage of people from all walks of life rising up from their struggles and challenges, be it a boy with prosthetic legs struggling with intense physical exercise, a firefighter rushing into a burning building, soldiers braving a warzone or farmers fighting the elements to grow their crops. The ad reminds us that even in our darkest moments, courage can always be found within ourselves.

As the ad progresses, a Ram truck is seen driving through the challenging landscapes of America, from mountains to desert, and from small towns to large cities. The truck is portrayed as an emblem of strength and perseverance, a beacon of hope that carries people through the toughest of times. The ad's narrator speaks of the truck as embodying the 'grit, determination and resolve of a nation', reminding us of the American spirit that has carried us through every challenge.

Throughout the ad, Ram Trucks drives home the importance of courage, not just in our everyday struggles but also in our national identity. The ad's tagline 'Built to Serve' speaks to Ram Truck's commitment to work tirelessly to build a better future for the people of America.

In summary, Ram Trucks' TV spot, 'Courage is Already Inside', uses powerful visuals and stirring narration to remind us of our inner strength and resilience. It is a beautiful celebration of the American spirit and a tribute to our ability to overcome challenges and hardships. This ad is an inspiring testament to the values of courage, perseverance, and devotion that make America exceptional.

Ram Trucks TV commercial - Courage is Already Inside produced for Ram Trucks was first shown on television on April 19, 2015.