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Big Ten Conference TV commercial - The Walk
Big Ten Conference

The Big Ten Conference is a collegiate athletic conference made up of 14 universities in the eastern and midwestern regions of the United States. The conference was founded in 1896 and is one of the o...

What the Big Ten Conference TV commercial - The Walk is about.

Big Ten Conference TV commercial - The Walk

The Big Ten Conference TV spot, 'The Walk' is an iconic commercial that captures the essence of one of the most competitive college athletic conferences in the United States. The ad showcases various football players walking from their locker rooms to the field on game day, amplifying the anticipation and excitement of the moment.

The ad opens with a shot of a football player donning his helmet and looking at his reflection in the mirror. He then slowly makes his way through the locker room, past his teammates, and into the tunnel leading to the field. We hear a voiceover saying, "The walk to the field... it's quiet. The calm before the storm."

As the player emerges from the tunnel, he is greeted by a sea of fans and the roar of the crowd. The ad then cuts to other Big Ten teams making their way to the field, highlighting the sheer size and talent of the conference.

Overall, 'The Walk' is a powerful tribute to the Big Ten Conference, capturing its intense passion and competitive spirit. The ad has been praised for its authenticity and ability to showcase the importance of college football in the lives of both the players and their fans.

Big Ten Conference TV commercial - The Walk produced for Big Ten Conference was first shown on television on August 30, 2019.

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