Dick's Sporting Goods is a leading American sporting goods retail company that was established in 1948 by Richard Stack. The company's headquarters is located in Pittsburgh, Pennsylvania, and it has o...
The Dick's Sporting Goods TV spot titled 'Introducing the Contenders' is an inspirational and motivational advertisement aimed at encouraging people to push themselves to the limit and strive for success in sports and fitness. The advertisement features a range of athletes at different levels and stages in their careers, showcasing their dedication, hard work, and determination to succeed.
The commercial opens with a group of young soccer players taking to the pitch, followed by shots of a basketball court, volleyball court, and running track, with athletes of all ages and backgrounds showcasing their skills and passion for their chosen sport. The voice-over narration throughout the spot is a powerful and inspiring message about overcoming obstacles and putting in the work to achieve success.
The video includes both professional athletes and everyday athletes, including a young girl running and hurdling over obstacles, a competitive swimmer, and a group of wheelchair basketball players. With each shot, the message is clear: regardless of who you are, what your background is, or what your goals are, you can become a contender in the world of sports.
The ad also showcases the latest sporting goods gear available at Dick's Sporting Goods, emphasizing that with the right equipment, anyone can achieve their goals. The video closes with the tagline, "Be a contender," and encourages everyone to push themselves to be their best and reach their full potential.
Overall, the Dick's Sporting Goods TV spot, 'Introducing the Contenders,' is a motivational advertisement that inspires people to set their sights high, work hard, and chase after their dreams. With its diverse cast of athletes and powerful message, the commercial resonates with anyone who has dreamt of being a contender in the world of sports.
Dicks Sporting Goods TV commercial - Introducing the Contenders produced for Dick's Sporting Goods was first shown on television on August 21, 2015.
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