Corporate Social Responsibility The spirit of philanthropy is deeply embedded in the culture of Sony. Our mission is to fill the world with emotion, through the power of creativity and technology, and to nurture innovation to enrich and improve people's lives.

Values

• Dreams & Curiosity. Pioneer the future with dreams and curiosity.
• Diversity. Pursue the creation of the very best harnessing diversity and varying viewpoints.
• Integrity & Sincerity. Earn the trust for the Sony brand through ethical and responsible conduct.
• Sustainability.

Pioneer the future with dreams and curiosity. Pursue the creation of the very best by harnessing diversity and varying viewpoints. Earn the trust for the Sony brand through ethical and responsible conduct. Fulfill our stakeholder responsibilities through disciplined business practices.

Sony Corporation (Sony Electronics Corporation until 1 April 2021) is the electronics business unit of the Sony Group. It primarily conducts research and development (R&D), planning, designing, manufacturing and marketing for electronics products.

There is reliable evidence that positive activated moods enhance creative idea generation by broadening attention. Creative divergent thinking can be boosted through open-monitoring meditation and mind wandering as emotion regulation processes. But creative thinking is also strengthened by negative activating moods.

Creativity is a form of self-expression; it allows us to have a conversation with ourselves about our interests and desires. Utilising our innate creativity can be a way to understand ourselves better, to question who we are, where we are within the world around us.

Mission statements describe an organization's reason for existence, vision statements describe the ideal state that the organization wants to achieve, and values statements list the principles that guide and direct the organization and its culture.

The mission statement communicates the purpose of the organization. The vision statement provides insight into what the company hopes to achieve or become in the future. The values statement reflects the organization's core principles and ethics.

A vision states what the organization aspires to become in the future. A mission reflects the organization's past and present by stating why the organization exists and what role it plays in society. Goals are the more specific aims that organizations pursue to reach their visions and missions.

In 1946, Masaru Ibuka and Akio Morita founded Sony on the shared belief that if they worked together, they could make their ideas a reality. In the decades since, Sony's innovation has touched people across continents and cultures through movies, music, games, cell phones and electronics.

As a global leader in consumer electronics, Sony is well known for manufacturing various products, including televisions, digital cameras, smartphones, and hearables. However, the company is most associated with the widely popular line of home video game consoles under the gaming brand PlayStation.

Innovation is key to sustaining success. Sony faced fierce competition from other established companies as well as foreign policies. However, its main ingredient of success remained its powers of innovation – from the VCR to VHS and the mighty Walkman.