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MVMT TV commercial - Ceramic
MVMT

About MVMTMVMT, pronounced as “movement”, is a watch company that was founded in Los Angeles, California, in 2013. The company was started by two college dropouts, Jake Kassan and Kramer LaPlante.Miss...

What the MVMT TV commercial - Ceramic is about.

MVMT TV commercial - Ceramic

Title: MVMT TV Spot: 'Ceramic'

Introduction:The MVMT TV Spot titled 'Ceramic' takes viewers on a visual journey that encapsulates the essence of the MVMT brand. With its sleek and sophisticated aesthetic, the spot highlights the luxurious yet accessible nature of their new ceramic timepieces. This captivating advertisement invites viewers into the world of MVMT, where style meets functionality in a stunning display of craftsmanship.

Scene 1: Setting the StageThe TV spot opens with a dimly lit room, highlighting the elegance of the surroundings. Close-up shots reveal the intricate details of a beautifully crafted ceramic watch resting on a velvet cushion, bathed in a soft glow. The smooth and glossy finish of the ceramic material immediately captures the viewer's attention and sets the tone for what lies ahead.

Scene 2: Unveiling the CollectionAs the camera pans out, a series of captivating scenes showcasing the MVMT ceramic watches come into view. Models wearing the timepieces can be seen in various stylish settings, such as a trendy cafe, a bustling city street, and a picturesque beach.

Scene 3: Stylish and Functional DesignThe TV spot highlights the impeccable design of the MVMT ceramic watches. Close-up shots illustrate the seamless integration of elegant ceramic with other high-quality materials like stainless steel and sapphire crystal. The spot emphasizes the versatility of these timepieces, demonstrating that they can effortlessly transition from a casual day look to a sophisticated night out.

Scene 4: A Celebration of Individual StyleThroughout the spot, diverse models of different ages, genders, and backgrounds are featured, portraying the inclusive nature of the MVMT brand. This celebration of individual style reinforces the idea that MVMT watches are for everyone.

Scene 5: Unforgettable MomentsAs the spot nears its conclusion, it showcases a series of memorable, emotionally-charged moments. From a couple's romantic sunset stroll to a group of friends laughing together, the timepieces are there to capture these cherished memories. The camera zooms in on the ceramic watches, illustrating their reliability and their ability to be a part of life's most significant moments.

Conclusion:In the closing scene, the MVMT logo appears with the tagline, "Style in Motion." This TV spot encapsulates the essence of the MVMT brand, showcasing the sleekness, sophistication, and versatility of their ceramic watches. By blending style and functionality, MVMT invites viewers to embark on a journey where timekeeping becomes an integral part of a tasteful lifestyle. The 'Ceramic' TV spot leaves a lasting impression, making viewers yearn to be a part of the effortlessly stylish MVMT community.

MVMT TV commercial - Ceramic produced for MVMT was first shown on television on May 31, 2021.

Frequently Asked Questions about mvmt tv spot, 'ceramic'

China This technology is Japanese, but manufactured in China for the MVMT watches. This sends up a little red flag for me. The brand emphasizes how their products are designed in LA, but never mentions where they are manufactured.

MVMT, or 'Movement,' is a brand frequently shilled by some of the internet's biggest personalities, who promote them as being of incredible quality, design, and craftsmanship. Some even claim these Chinese-made 'affordable luxury' watches are better than Rolex, despite being less than 1% of the price!

MVMT Watches Inc. (pronounced "movement") (or simply MVMT) is an American watchmaker that sells quartz watches, as well as sunglasses and other accessories. The company was founded in June 2013 and was acquired by Movado in August 2018.

Movado Movado, the flagship brand within the Movado Group Inc.

In conclusion, Movado does fall into the category of a luxury watch brand, albeit in the accessible luxury segment. Its watches encapsulate exceptional design, quality, and precision, all hallmarks of luxury timepieces.

Movado Group acquires MVMT Movado wanted to expand its digital portfolio and use MVMT to capture the millennial market. In 2018, Movado Group acquired MVMT for a total of $300 million. This payout consisted of an initial $100 million payment.

Movado Group acquires MVMT In 2018, Movado Group acquired MVMT for a total of $300 million. This payout consisted of an initial $100 million payment. The remaining payment would be split between two $100 payments, Forbes reported.

Available exclusively at SOGKnives.com the exclusive collection of four SOG MTM Watches (Hypertec, Hypertec Chrono 1, Hypertec Chrono 2 and Hypertec H-61) are American-made and have been designed based on the feedback and demands of professionals across the variety of environments and situations they are faced with ...

Movado traces its origins to La Chaux-de-Fonds, Switzerland.

Switzerland Between our manufacturing facilities in Switzerland, corporate headquarters in Paramus, New Jersey, USA and Bienne, Switzerland, and our sales and distribution offices around the world, Movado Group employs more than 1,330 people.

1.5 million watches Fast forward five years, MVMT has: Made an annual revenue of over $90M. Sold over 1.5 million watches, sunglasses, and other similar products in 160+ countries. Won Shopify's Build-a-Business award in the category of Jewelry and Crafts.

MVMT watches just sold for $100m, and they didn't raise a lick of Venture Capital funding. After all that talk of mega-funding, a palate cleanser - 5-year-old millennial watch startup, MVMT, just sold to Movado Group for $100m without raising a cent of VC cash.

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MVMT Chrono Ceramic
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