5454 Beethoven Street, Los Angeles, California MVMT Watches

MVMT watches feel and look great on the wrist and only cost about 10% of other luxury watch brands. The MVMT luxury watch keeps time well and is stylish, yet trendy.

MVMT co-founders Jake Kassan (left) and Kramer LaPlante. His friend and business partner Kramer LaPlante, now also 25, was a semester away from getting his degree from the University of California at Santa Barbara when he left to work with Kassan.

Movado Movado, the flagship brand within the Movado Group Inc.

$100 million In 2018, Movado Group, producer of Tommy Hilfiger, Hugo Boss, and Lacoste watches, acquired MVMT for $100 million.

Movado Group The Movado Group, which sells multiple brands, including Lacoste, Tommy Hilfiger and Hugo Boss, has purchased MVMT, a small watch company founded by Jacob Kassan and Kramer LaPlante in 2013.

MVMT with a crowdfunding campaign on Indiegogo. The two young co-founders were able to raise $15,000 in 2 weeks. And as the campaign caught momentum it increased to $300,000 in just 2 months. Now that MVMT had 3,000+ backers they had money to invest in digital marketing.

Movado Group acquires MVMT In 2018, Movado Group acquired MVMT for a total of $300 million. This payout consisted of an initial $100 million payment. The remaining payment would be split between two $100 payments, Forbes reported.

For ten years, our small team of creatives have been proud to bring you what's fresh in California Modern watchmaking. Every MVMT is dreamed up collaboratively from our Venice Beach headquarters, and is built to run with the precision, purpose and x-factors needed to make the best of the time you keep.

MVMT was started in 2013 through an organic crowdfunding effort by college buddies Jake and Kramer. Inspired by the go-getters, the innovators, the dreamers these collections are built for adventuring, creating, and daring to disrupt the norm.

In conclusion, Movado does fall into the category of a luxury watch brand, albeit in the accessible luxury segment. Its watches encapsulate exceptional design, quality, and precision, all hallmarks of luxury timepieces.

1.5 million watches Fast forward five years, MVMT has: Made an annual revenue of over $90M. Sold over 1.5 million watches, sunglasses, and other similar products in 160+ countries. Won Shopify's Build-a-Business award in the category of Jewelry and Crafts.