What the MVMT TV commercial - Designed in House: Automatic, Ceramic and Ocean Plastic is about.

In a world saturated with flashy advertisements and empty promises, MVMT stands out as a brand that goes beyond the superficial. Their TV spot, titled 'Designed in House: Automatic, Ceramic and Ocean Plastic,' showcases the brand's commitment to innovation, sustainability, and timeless design.

As the spot begins, the screen fades into a stylish, minimalist studio, illuminated by soft, natural light. An elegant, yet understated, voiceover introduces us to the ethos behind MVMT - a brand that prides itself on crafting timepieces that combine exquisite craftsmanship with a mindful approach to the environment.

The camera pans over a sleek workbench adorned with gleaming tools. An expert watchmaker, his hands steady and skillful, meticulously assembles the intricate inner workings of an automatic watch. Each gear, each cog, is a testament to MVMT's dedication to precision.

The scene transitions seamlessly to a ceramic workshop, where artisans delicately shape and mold pieces of clay. The meticulous craftsmanship involved in creating a ceramic watch is highlighted, from the precise measurement of materials to the careful firing process that creates a durable and elegant timepiece.

Next, the TV spot takes us to the shores of a pristine beach, symbolizing MVMT's commitment to combating ocean pollution. Here, we witness a group of passionate individuals collecting plastic waste and transforming it into watch components. The innovative use of ocean plastic not only reduces environmental impact but also serves as a powerful reminder of the urgent need for sustainable practices in the fashion industry.

The spot concludes with a montage of MVMT watches, showcasing their diverse range of designs, from classic and timeless pieces to bold and contemporary styles. The voiceover returns, conveying MVMT's belief that a watch is more than just a timekeeping device; it is an expression of individuality and a symbol of responsible consumerism.

As the screen fades to black, the MVMT logo appears, accompanied by their tagline, "Designed in House: Automatic, Ceramic and Ocean Plastic." The TV spot leaves viewers inspired, not only to consider the artistry and innovation behind MVMT watches but also to join the movement towards a more sustainable future.

In just a short span of time, MVMT's TV spot has left a lasting impression, capturing the essence of the brand's values and showcasing how their timepieces are not just fashion statements, but powerful statements about the world we live in.

MVMT TV commercial - Designed in House: Automatic, Ceramic and Ocean Plastic produced for MVMT was first shown on television on March 15, 2022.