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Advertisers of the State Farm TV Spot, 'Never'

State Farm TV commercial - Never
State Farm

State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...

What the State Farm TV commercial - Never is about.

State Farm TV commercial - Never

State Farm's "Never" TV spot is a powerful commercial that tells the story of a family overcoming a tragedy with the help of State Farm insurance. The ad begins by showing a family's idyllic life, with a mother and father playing with their young daughter in the grass. However, the scene quickly takes a dark turn when a driver crashes into their car, killing the little girl.

The rest of the commercial shows the family struggling to come to terms with their loss, with the mother and father both struggling to move forward. However, through all of their struggles, State Farm is there to support them. They help the family find a new car, pay for repairs to their home, and even offer counseling to help the family work through their grief.

The message of the ad is clear: no one can predict when tragedy will strike, but by having insurance with State Farm, you can be prepared for anything. The ad is both emotional and empowering, reminding viewers of the crucial role insurance can play in helping families overcome tragedy.

Overall, the "Never" TV spot is a poignant and impactful commercial that effectively highlights the importance of insurance in our lives.

State Farm TV commercial - Never produced for State Farm was first shown on television on November 23, 2014.

Song from commercial State Farm TV Spot, 'Never'

This commercial plays a song by Eleven Sound called Made For Commercial.

Frequently Asked Questions about state farm tv spot, 'never'

The original Jake from State Farm's name is Jake Stone, and he was sourced from an internal casting call. He was originally an employee at State Farm and after his role in the commercial, eventually left the job and currently works as a bartender at Pub II, a bar in Normal, Illinois.

Here to Help Life Go Right. The new tagline is: "Here to Help Life Go Right." "We've always been there when things go wrong, but people don't realize the many ways that we've been here to help life go right," said Beth Ward, assistant vice president of marketing for Bloomington-based State Farm.

Kevin Miles is an actor, known for S.W.A.T (2017), Criminal Minds (2019) and Innocent (2010). He is also known as Jake, from State Farm.

The original 'white' Jake quit his job and they needed someone to replace him.. he was originally an actual employ of state farm.. they just found some random actor after he left. Originally Answered: Why did they change Jake from the State Farm commercial?

The Original Jake From State Farm Wasn't A Paid Actor They even brought Jake Stone back for a commercial with the "new" Jake, Kevin Miles. But while Kevin is making a decent salary as a paid actor and spokesperson for State Farm, Jake Stone probably didn't make that level of income at all.

While the exact salary of Kevin Miles, the actor who portrays Jake, has not been disclosed, it is estimated that he makes between $200,000 to $500,000 per year for his work with State Farm. This figure includes not only his appearances in commercials but also his work on social media and public events.

The new tagline is: "Here to Help Life Go Right." "We've always been there when things go wrong, but people don't realize the many ways that we've been here to help life go right," said Beth Ward, assistant vice president of marketing for Bloomington-based State Farm.

NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account consumer complaint and customer satisfaction data. The bottom line: With generous coverage and discounts for good driving habits, State Farm is a popular insurer with fewer complaints compared to other large competitors.

But when State Farm decided to make more of the commercials featuring “Jake”, they hired a real actor who could deliver a lot more than just two words. The actor happened to be black, and was also very popular once the campaign began. It didn't hurt that the new “Jake” was pretty fit.

actor Kevin Miles Jake is portrayed by actor Kevin Miles (also credited as Kevin Mimm). The Chicago native studied at Chicago Academy for the Arts and Webster University's Conservatory of Theatre Arts in St. Louis before moving to L.A. He has starred in State Farm commercials since 2020, but you've likely seen him in other roles.

He secured a new position. Jake allegedly worked as a bartender while operating as an agent for State Farm and appearing in their commercials. He was working two occupations and leading a life at the time.

Based on a follow-up dialogue in 2014, Jake had resigned from his part-time employment at insurance company and worked as a seasonal worker for the town of Normal, Illinois. In addition, he functioned as a bartender at Pub II.

Videos

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Actors

Actors who starred in State Farm TV Spot, 'Never'

Addison Aguilera photo
Arielle Vandenberg photo
Aurelia Scheppers photo
John Paul Green photo
Ken Lerner photo
LeVar Michael photo
Ryan Gaul photo
Agenices

Agenices of the State Farm TV Spot, 'Never'

State Farm TV commercial - Never
Arts & Sciences

Arts & Sciences is a creative company that was founded by Matt Aselton in 2010. The company's focus is on creating advertising campaigns that push boundaries and challenge traditional concepts. Its he...

State Farm TV commercial - Never
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

State Farm TV commercial - Never
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

State Farm TV commercial - Never
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

State Farm TV commercial - Never
The Marketing Arm

The Marketing Arm is a globally acclaimed marketing and advertising agency that specializes in providing innovative and engaging marketing solutions to businesses worldwide. Headquartered in Dallas, T...

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