Victoza is a brand name for the medication liraglutide, which is an injectable medication used for the treatment of type 2 diabetes. It is manufactured by Novo Nordisk, a global pharmaceutical company...
Victoza is a diabetes medication that has been advertised through a television commercial featuring former basketball player Dominique Wilkins. The commercial opens with a shot of Dominique Wilkins holding a basketball and starting to talk about his struggles with diabetes. Wilkins has type 2 diabetes and knows that it can be difficult to manage blood sugar levels. He talks about how he used to think that when he was diagnosed with diabetes, his time playing basketball was over. However, he soon realized that was not the case.
Wilkins then goes on to talk about Victoza, an injectable medication that he takes to help manage his diabetes. He mentions that the medication is not insulin and emphasizes that it has helped him improve his A1C levels. Wilkins also talks about the importance of keeping active and eating healthy, even when managing diabetes. He concludes the commercial by stating that diabetes should not stop anyone from living their life to the fullest and that with the help of Victoza, it is possible to control the condition and maintain an active lifestyle.
The commercial is effective in its message because it features a well-known and respected athlete who is managing diabetes with the help of Victoza. By using a relatable public figure, the commercial is able to make a strong connection with viewers who also manage the condition. Additionally, the commercial emphasizes the importance of living an active lifestyle and taking care of oneself, which is a positive message for anyone, regardless of health conditions. Overall, the Victoza TV commercial featuring Dominique Wilkins is a powerful advertisement that delivers a motivational message about living an active and healthy life with diabetes.
Victoza TV Commercial produced for Victoza was first shown on television on March 9, 2014.
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