What the In The Raw TV commercial - Handshake is about.

Title: In The Raw TV Spot - 'Handshake'

: "Welcome to the world of In The Raw. A world where nature's sweetness blends harmoniously with modern taste."

: "Introducing our latest TV spot, 'Handshake.'"

: "Anna and Michael, two individuals from different worlds, yet connected by their shared love for wholesome, natural ingredients."

: "In The Raw, the perfect accompaniment to elevate your everyday moments."

: "A simple handshake, a gesture that signifies trust and friendship."

: "In The Raw, where good taste meets good connections."

: "Discover the sweetness of life, naturally."

: "In The Raw. Elevate your everyday moments."

[End of TV spot.]

Note: This fictional TV spot showcases the concept of In The Raw sweetener bringing people together over a shared love for natural sweetness. The handshake signifies trust and friendship, portraying the notion that In The Raw sweetener enhances the connections between people by offering a genuine and wholesome experience. The aim of the TV spot is to highlight how In The Raw sweetener can elevate everyday moments, making them memorable and enjoyable.

In The Raw TV commercial - Handshake produced for In The Raw was first shown on television on August 19, 2012.