What the BIC Soleil Razors TV commercial is about.

BIC Soleil Razors TV Spot is a commercial promoting the benefits of using BIC Soleil Razors. The spot focuses on women and how they can achieve a smooth, comfortable shave with ease using BIC Soleil Razors.

The commercial opens with a close-up shot of a woman's leg as she begins to shave. The razor glides effortlessly across her skin, highlighting the smoothness of the shave. The camera then pans to show several women using the razors, all with smiles on their faces, displaying the ease of use and effectiveness of the product.

As the women continue to shave, the commercial emphasizes the razor's features and benefits. Its triple-blade design and lubricating strip ensure a close, comfortable shave without irritation. The pivoting head follows the contours of the body for a smooth and effortless shave.

The commercial then shifts its focus towards the packaging of the razor, highlighting its bright, fun colors and comfortable grip. It also emphasizes the practicality of the product by showcasing the razor's ability to be hung in the shower with ease, allowing for convenient storage.

Finally, the commercial concludes with a tagline that highlights the product's benefits: "Smooth skin made easy with BIC Soleil Razors".

Overall, the BIC Soleil Razors TV Spot successfully promotes the product's benefits to its target audience, highlighting its functionality, convenience, and ability to provide a comfortable and smooth shave.

BIC Soleil Razors TV commercial produced for BIC was first shown on television on June 9, 2013.