Victorinox is a renowned Swiss company that specializes in manufacturing high-quality products, with a focus on knives, watches, and travel gear. Founded in 1884 by Karl Elsener, the company has been...
The Victorinox Swiss Army TV Spot, 'What Does It Take', is a compelling advertisement that showcases the brand's ethos of quality, durability, and versatility. The commercial features a series of scenes depicting the different products available from Victorinox Swiss Army, including watches, luggage, and knives, while highlighting the features that make them stand out.
The TV spot opens with a shot of a mountaineer braving the elements, while a voice-over asks the question, "What does it take to climb a mountain?" The voice-over then goes on to answer the question, stating that it takes courage, strength, and determination, but also the right tools to make the climb. This is where the Victorinox Swiss Army brand comes into play, with the commercial highlighting the various products available, each designed to make any task effortless.
As the commercial unfolds, viewers are shown a series of vignettes that illustrate the brand's expertise in crafting products that are not only sleek and sophisticated, but also practical and rugged. A businessman on a hectic schedule is shown packing his luggage with an array of travel essentials, including toiletries and suits, while a chef uses a Victorinox Swiss Army knife to prepare a meal in a busy restaurant kitchen.
Each scene is accompanied by the voice-over, which explains how the brand's products can help users overcome any obstacle or challenge that they may face. Whether it's scaling a mountain, traveling to different countries, or even just preparing dinner at home, Victorinox Swiss Army ensures that its customers have the right tools for the job.
The commercial concludes with the tagline, "Victorinox Swiss Army. Makers of the Original Swiss Army Knife." This statement emphasizes the brand's heritage, expertise, and commitment to creating top-quality products that can withstand the rigors of daily use.
Overall, the Victorinox Swiss Army TV Spot, 'What Does It Take', is a powerful advertisement that showcases the brand's core values and its wide range of high-quality, versatile products. It is an inspiring message that encourages viewers to make the most of their lives by investing in tools that are built to last and can help them tackle any challenge that comes along.
Victorinox Swiss Army TV commercial - What Does It Take produced for Victorinox was first shown on television on October 15, 2014.
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