What the AbbVie TV commercial - RA: Bicycle is about.

AbbVie TV Spot: 'RA Bicycle' is an advertisement that highlights the struggle of living with rheumatoid arthritis (RA). The advertisement features a middle-aged woman who is an avid cyclist, but her condition has made cycling nearly impossible. She talks about how every movement is painful and how it feels like there is a constant battle going on inside her body.

However, she then reveals that she has found a treatment that has helped her manage her RA, allowing her to get back on her bike and cycle like she used to. This treatment is Humira, a prescription medication that helps to reduce inflammation and pain associated with RA.

The advertisement ends with the tagline "You have the power to make a difference" and encourages viewers to talk to their doctor about Humira to see if it could be the right treatment option for them.

The message of the advertisement is clear: living with RA is a difficult and painful experience, but there are treatments available that can help manage the symptoms and allow people to live active and fulfilling lives. The use of a relatable and inspiring story, coupled with a call to action, makes AbbVie TV Spot: 'RA Bicycle' an effective advertisement that encourages people to seek out appropriate medical help.

AbbVie TV commercial - RA: Bicycle produced for AbbVie was first shown on television on October 20, 2020.