Finish Line television commercial 2019 - Bodega Fresh: New Faces

What the Finish Line TV commercial - Bodega Fresh: New Faces is about.

Finish Line is an American athletic retailer that has been at the forefront of the sneaker game for years. As part of its marketing strategy, the company has released a new TV spot, “Bodega Fresh: New Faces,” featuring Caleb McLaughlin and a song by Migos.

The ad begins with Caleb walking into a bodega, grabbing a bag of chips and a soda from the shelves before heading to the back of the store where he discovers a hidden room filled with the latest sneakers from Finish Line. The young actor is visibly excited, and he tries on different pairs of sneakers while dancing to the upbeat tune of Migos' song.

The camera pans to a group of young people who are also in the room and wearing the latest sneakers from Finish Line. They are dancing and enjoying the moment, clearly feeling fresh and confident in their sneakers.

The message of the ad is clear: Finish Line has the latest and freshest sneakers, and they can help you feel confident and ready to take on the world. The ad targets young people who are fashion-conscious and want to be part of the latest trends in sneaker culture.

The use of Caleb McLaughlin, a young and popular actor, and a song by Migos, a hip-hop group that is known for its catchy beats, make the ad relatable and engaging for its target audience. Overall, “Bodega Fresh: New Faces” is an effective and entertaining TV spot that showcases Finish Line's commitment to staying at the forefront of the sneaker game.

Finish Line TV commercial - Bodega Fresh: New Faces produced for Finish Line was first shown on television on February 11, 2019.

Song from commercial Finish Line TV Spot, 'Bodega Fresh: New Faces' Featuring Caleb McLaughlin, Song by Migos

"Position to Win" is a song by the American hip-hop trio Migos. It was released on February 8, 2019, and was written specifically for a Mountain Dew commercial. The song features a more EDM-flavored sound, showcasing the group's versatility and willingness to explore different genres.

The track is described as a motivational and energetic cut, with Quavo, a member of Migos, co-producing the song alongside regular collaborator DJ Durel. It is meant to be a feel-good record that inspires listeners to strive for success and embrace a winning mentality.

"Position to Win" gained attention when it debuted in a Mountain Dew commercial in January 2019, and it has been well-received by fans and critics alike. The song has been praised for its catchy hooks, high-energy production, and the group's charismatic delivery.

Overall, "Position to Win" showcases Migos' ability to create music that resonates with their audience while also being commercially successful. The song combines elements of trap and Southern hip-hop with an EDM influence, creating a unique and memorable sound.