It's the brand's follow up the Air Max 270, the first Air Max sneaker that was created with a bag developed specifically as a lifestyle model, geared towards walking and commuting. The 720 features a full-length version of Air unit from the 270.

A textile and synthetic upper gives comfortable support. Nike's tallest Air unit to date, the 720 Air unit runs the length of the outsole. Colours take inspiration from the natural world, a counterpoint to the shoe's futuristic look.

Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores.

Also, the “720” naming scheme was derived from the 360-degree visibility of the Air Max cushioning - both horizontally and vertically. It looks like somebody had fun playing with colors in Nike's design lab.

Today, we're breaking down the top benefits of this line, and what you can expect if you add a pair to your collection.

• Maximum Impact Resistance.
• Supreme Cushioning.
• Durable and Long-Lasting Style.
• Flexibility and Comfort.
• Trendy Styles and Colorways.
• Versatile Style.
• Advanced Sneaker Technology.

The stiffness, and the 17.8-ounce weight (in a men's size 12), don't totally discount the Air Max 720 as an occasional running shoe. It isn't a running shoe, of course, but it doesn't feel bad on the jog.

The Nike Air Max 720 was designed by two Nike designers, Dylan Raasch and Jesi Small.

What Is Nike Air? Nike Air technology consists of pressurised air inside a tough yet flexible bag, and provides more flexibility and spring without compromising structure. The Air-Sole units maintain their given form with elasticity, reduce impact and keep the shoe snug and lightweight.

It is known that their products are high quality and innovative in the sport industry but when customers are buying a Nike, they become part of the community, Nike creates this belonging feeling that each of their customers is looking for via high-class experiences in events, sponsorships and innovation (i.e. Run and ...

#nike #airmax #airmax720 A genuine Air Max will have the logo applied immaculately to the sneaker. Look to see if there is any loose stitching or glue. The genuine air max will usually be of one colour and should not feel soft of rubbery. Fake sneakers often use cheap PVC so this logo can often feel cheap and soft.

Nike Air cushioning reduces the weight of the shoe without reducing performance. The lighter the shoe is, the less energy athletes put out during their performance. Athletes need the cushioning in their footwear to last, and Nike Air is designed to provide support throughout the life of the shoe.

Nike Air is our iconic innovation that uses pressurized air in a durable, flexible membrane to provide lightweight cushioning. The air compresses on impact and then immediately returns to its original shape and volume, ready for the next impact.

01 February 2019 The Nike Air Max 720 was released on 01 February 2019 and came out in two 'Northern Lights' colorways at the time. To date, the 720 has had the largest Air Unit and was the latest achievement of the Nike Air Manufacturing Innovation Team.

Its first-ever design was called Nike Air Max 1, made primarily for running; later on, various other models emerged with a focus on casual wear.

Nike Air technology consists of pressurised air inside a tough yet flexible bag, and provides more flexibility and spring without compromising structure. The Air-Sole units maintain their given form with elasticity, reduce impact and keep the shoe snug and lightweight.

With key features like breathable mesh uppers, extra cushioning through the heel, and arch support, Nike sneakers are designed to provide the kind of comfort and stability that you need on long walks.