Domino's is an American pizza restaurant chain that was founded in 1960. Today, it is one of the world's largest pizza delivery companies, operating in over 85 countries and boasting more than 17,000...
In a bid to enhance their delivery services, Domino's Pizza introduced the concept of the DXP, which they touted as the ultimate pizza delivery vehicle. To promote this innovative vehicle, Domino's released a TV spot that showcased the DXP's unique features.
The ad began with a group of delivery drivers standing outside a Domino's franchise, discussing the challenges they often faced while delivering pizzas. From traffic to inadequate storage facilities, it seemed almost impossible to provide an excellent pizza delivery experience to customers.
Then came the DXP - a sleek, futuristic-looking vehicle that looked like it had just driven off the set of a sci-fi movie. The ad went on to highlight the DXP's features, which included a warming oven that could hold up to 80 pizzas, a built-in GPS, and a custom-designed storage rack that ensured the pizza boxes wouldn't slide around during transit.
With the DXP, it seemed that the delivery drivers could overcome all the challenges they had faced previously. The end of the ad showed a happy customer receiving their pizza from a DXP, complete with an impressive delivery service that made it seem like a breeze.
Overall, the ad did a fantastic job of highlighting the unique features of the DXP, while also showcasing how this innovative vehicle could enable Domino's delivery drivers to provide a better delivery experience for customers. It certainly got people talking, and the DXP has since become a fixture in Domino's delivery fleet.
Dominos DXP TV commercial - Ultimate Pizza Delivery Vehicle produced for Domino's was first shown on television on February 21, 2016.
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