Safari Club International Company OverviewSafari Club International, commonly known as SCI, is an international organization that promotes hunting, wildlife conservation, and outdoor education. Founde...
Safari Club International is a non-profit conservation organization that has been working hard to protect our planet's wildlife for more than 50 years. In one of their most recent TV spots, titled 'Triggered', they've used creative visuals and thought-provoking messaging to highlight the critical importance of conserving our natural resources.
The TV spot begins with a powerful message on the screen, showing a tranquil landscape and an elephant grazing peacefully in the distance. Suddenly, the sound of a gunshot is heard, followed by the elephant falling to the ground, dead. This heart-wrenching scene is intended to bring attention to the issue of poaching, and how it's causing the decline of many animal populations around the world.
As the camera shifts to a hunter holding a smoking gun, the mood of the spot changes. The hunter is a member of Safari Club International, and his reaction to the kill is one of exhilaration, excitement, and pride. He isn't just a trophy hunter, but someone who cares deeply about the environment and preserving it for future generations.
The TV spot ends with a powerful message, "Conservation is more than a word. It's our heritage, our legacy, and our future." This message encapsulates the core mission of Safari Club International, which is to promote wildlife conservation, education, and humanitarian services worldwide.
Overall, the 'Triggered' TV spot is an excellent example of how creativity and storytelling can be used to draw attention to important issues. It's hard-hitting, thought-provoking, and ultimately, inspiring. Safari Club International is doing great work, and this TV spot is a powerful testament to their mission.
Safari Club International TV commercial - Triggered produced for Safari Club International was first shown on television on February 28, 2020.
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