What the DURACELL Optimum TV commercial - Family Road Trip is about.
Duracell Optimum recently released a TV spot showcasing their latest innovation in the battery field. The ad, titled 'Family Road Trip', centers around a family traveling across the country on a vacation.
The commercial starts with the family packing their car for the long journey ahead. The father, who is driving the car, emphasizes the importance of having a reliable battery for their trip. He hands his daughter a remote-controlled toy and tells her to enjoy it during the drive. The girl starts playing with the toy, and the camera zooms in to show that the battery of the toy is powered by the new Duracell Optimum battery.
Throughout the road trip, the family faces various challenges, including bad weather, long nights, and a lack of charging stations. Nevertheless, the battery of the remote-controlled toy continues to work flawlessly, providing endless entertainment for the family.
In the final part of the ad, the family arrives at their destination, tired but happy. The father congratulates his daughter, acknowledging that the Duracell Optimum battery powered her toy for the entire trip.
The ad ends with the tagline, 'The Duracell Optimum battery lasts longer in world-class devices.'
Overall, the 'Family Road Trip' TV spot by Duracell Optimum is an excellent example of effective brand advertising. It highlights the benefits of the newly-launched battery in a relatable and engaging way, ultimately showing that Duracell Optimum is a dependable and trustworthy brand.
DURACELL Optimum TV commercial - Family Road Trip produced for
DURACELL
was first shown on television on July 11, 2021.
Frequently Asked Questions about duracell optimum tv spot, 'family road trip'
The Optimum line features “extra life” and “extra power,” enabling a flashlight to shine brighter and longer. Optimum's enhanced performance is driven by a new proprietary cathode system that outperforms even Coppertop. The technology is one of the biggest innovations for alkaline batteries in the past 50 years.
On top of premium alkaline chemistry, a new cathode system allows these 1.5V batteries to provide up to 200% extra life in your device, whilst having the ability to deliver extra power to motorised gadgets. This is all down to the batteries having a higher running voltage when compared to alternatives.
Duracell Optimum nominal battery voltage (ie the approximate voltage value used to identify the battery type) is the same as the nominal voltage of other Duracell alkaline batteries (1.5V), yet, Duracell Optimum has an additional active secret ingredient to its cathode on top of its alkaline chemistry, allow to deliver ...
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The Optimum is even better, with 1.35V after 30 minutes and 1.26V after an hour, where the Ultra Power cells were starting to run low. Even after three hours there was still over 1.2W in each battery; only the lithium batteries on test last longer.
Duracell is the world's leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries.
Ideal for coating of porous structures such as cement block brick housing, buildings with concrete or plaster finishing, bridges and silos. or soluble salts and/or laitance must be completely removed. Access the initial adhesion by means of a pull-off test.
Specifically, the complaint alleges that Duracell and Proctor & Gamble violated certain State consumer protection laws and engaged in deceptive conduct and/or false advertising by misleading consumers about the benefits of the battery life for these premium-priced batteries and claiming that these batteries lasted “Up ...
The Duracell Optimum range consists of new, cutting-edge technology that combines an innovative cathode system and high-quality alkaline chemistry, to create batteries that will provide up to 200% extra life in some devices, and extra power in others...
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Duracell is the world's leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries.
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