Created by Wieden + Kennedy Portland, the video features actor Bobby Canavale giving an inspirational speech to a room full of babies in cribs. As the film progresses, the viewer sees that the babies are actually infant versions of athletes including Serena Williams, LeBron James and others.

The campaign encouraged people to take the fairness and respect they see on the court or playing field and extend it off the field. It wasn't created to promote a product, but because Nike and its athletes wanted to address the truth of this moment in America.

Nike Behavioral Segmentation The Nike target audience tends to be from the higher-income socio-economic group, reflected in the premium brand image and pricing of Nike products. The average Nike customer is a sports enthusiast, interested in leading an active and healthy lifestyle.

They invite social conversation and change on relevant topics. There are various marketing and PR strategies that make Nike ads effective; however, it is their combination approach that allows them to capture a wide audience and maintain a positive brand reputation.

Whether you view it as an inspirational rallying cry or a bullying command, the slogan 'Just Do It' is hard to avoid in modern life. Accompanied by the familiar Nike swoosh, it appears on bags, T-shirts and billboards all over the world.

Nike Behavioral Segmentation The Nike target audience tends to be from the higher-income socio-economic group, reflected in the premium brand image and pricing of Nike products. The average Nike customer is a sports enthusiast, interested in leading an active and healthy lifestyle.

Advertising has three main objectives: to inform, to persuade, and to remind. So, whenever you are creating an advert for your brand, make sure it services these three purposes.

The world's largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory.

The Nike ad campaign is brilliant because it used graphics to make the two sneakers look like the lungs. This advertisement says when you work out and run in the Nike Air Max sneakers, you will be healthier. So, these sneakers will keep you alive, like how your lungs keep you alive.

The Nike logo, also known as the Swoosh, depicts motion, speed, and success (in the form of a positive checkmark). It was inspired by the wings of the Greek goddess of victory, Nike.

And, Nike focuses very well on their main target markets for their product and services i.e., athletes, runners, and sports enthusiasts. In the running years, it enlarges strategies to lead precise market segments for runners, women, and young athletes.

What is Nike's marketing strategy? Nike's marketing tactic leverages the four Ps - product, price, promotion, and place. While these elements are fundamental in every marketing strategy, Nike understands how to gain an advantage. The brand uses a good combination of these components to lure more potential leads.