Ari by Ariana Grande television commercial 2015

What the Ari by Ariana Grande TV commercial - Taxi is about.

The Ari by Ariana Grande TV spot titled 'Taxi' is a magnificent tribute to the essence of the fragrance line. It features the pop sensation in the back of a New York taxi, clad in an elegant black dress, and sporting her iconic high ponytail. As the car zips through the city, we see Ariana reciting the opening lines to her hit song "Dangerous Woman" which perfectly captures the spirit of Ari by Ariana Grande's fragrance line - bold, fearless, and unapologetic.

The ad perfectly captures the energy and liveliness of New York City with its bustling streets, yellow cabs, and twinkling skyscrapers. Throughout the commercial, Ariana exudes confidence and elegance, which is perfectly complemented by the fragrance's invigorating blend of fruity and floral scents.

In summary, the 'Taxi' TV spot for Ari by Ariana Grande is an excellent marketing approach that showcases the product's bold and fearless character. The ad captures the essence of the fragrance in a way that is both energetic and elegant, much like the pop star herself, making it a must-watch for fans of Ariana and lovers of fine fragrances alike.

Ari by Ariana Grande TV commercial - Taxi produced for Luxe Brands was first shown on television on November 17, 2015.

Song from commercial Ari by Ariana Grande TV Spot, 'Taxi'

"Focus" by Ariana Grande"Focus" is a song by American singer Ariana Grande ), released on November 2, 2015, as the lead single from her third studio album, "Dangerous Woman." The song was originally titled "Focus on Me" and was intended to be the lead single off of Grande's second album, "Moonlight," but was later scrapped from the album. The song was written by Grande, Savan Kotecha, Peter Svensson, and its producer Ilya Salmanzadeh.

Meaning of the songThe song is about acceptance and focusing on someone on a deeper level--finding out who they really are beyond the surface level. Grande has stated that the song is about "the idea of having someone that really understands you and never judges you, and loves you for who you are." She has also said that the song is about "focusing on what I'm all about and what I believe in."

Reception and Chart Performance"Focus" received mixed reviews from music critics. The song peaked at number seven on the US Billboard Hot 100 and was certified platinum by the Recording Industry Association of America (RIAA). The song also performed well in international markets, reaching the top 10 in several countries including Australia, Canada, and the United Kingdom.

Music VideoThe music video for "Focus" was directed by Hannah Lux Davis and was released on October 30, 2015. The video features Grande performing the song in various colorful settings, including a room filled with balloons and a futuristic metallic set. The video has received over 1 billion views on YouTube as of August 2023.

Overall, "Focus" is a catchy and upbeat song that showcases Ariana Grande's vocal abilities.