What the Sonos Play: 1 TV commercial - Claymation is about.

Title: Sonos Play:1 TV Spot - 'Claymation' Song by Sylvan Esso

Introduction:In the vibrant world of advertising, a well-executed television commercial has the power to captivate audiences and leave a lasting impression. The Sonos Play:1 TV spot, titled 'Claymation,' takes a creative and playful approach to showcase the capabilities of this innovative sound system. With the enchanting song "Coffee" by Sylvan Esso as its backdrop, this ad transports viewers into a whimsical claymation universe, where the magic of music comes alive.

Scene 1: A Mundane Living Room TransformedThe commercial begins in a seemingly ordinary living room, with muted colors and no signs of life. Suddenly, a vibrant burst of colors explodes onto the screen, transforming the entire room into a claymation wonderland. The furniture and walls morph into animated clay figures, each filled with its own personality.

Scene 2: The AwakeningAs the clay figures stir to life, a sense of curiosity fills the air. A harmonious melody starts playing, emanating from the Sonos Play:1 speaker placed at the center of the room. The figures become intrigued by the captivating sound and start to move in tune with the music.

Scene 3: The Dance of ClayAs the music gains momentum, the clay figures begin their lively and synchronized dance. Each figure showcases their unique style, gracefully moving in harmony with the beats. Their elastic bodies effortlessly twist, twirl, and even jump into the air, showcasing the incredible range of motion that clay animation allows.

Scene 4: The Power of SoundThe camera zooms in on the Sonos Play:1 speaker as the music fills the room with rich, immersive sound. The clay figures are awestruck, letting the rhythm guide their movements even more energetically. The room pulsates with excitement, and the claymation characters revel in the joy that music brings.

Scene 5: The Perfect SyncAs the commercial nears its end, the clay figures form a circle around the Sonos Play:1 speaker, seemingly connected to the music on a deeper level. They dance with synchronized precision, completely in tune with the beats. The camera pans out, revealing a sense of unity and the power of music to bring people together.

Closing Shot:The final shot transitions back to the real living room, where the claymation characters freeze in their vibrant poses, slowly returning to their lifeless clay form. The Sonos Play:1 speaker sits at the center, reminding viewers of the incredible audio experience it can deliver.

Closing Tagline:The screen fades to black, leaving viewers with the Sonos logo and the tagline: "Experience music like never before with Sonos Play:1 - Where sound meets imagination."

Conclusion:The Sonos Play:1 TV spot, 'Claymation' featuring the captivating song "Coffee" by Sylvan Esso, brings music to life in a mesmerizing claymation world. Through its imaginative and energetic visuals, this commercial showcases the power of music to transform a space and unite people in a shared experience. Thus, it leaves viewers inspired to explore the possibilities of the Sonos Play:1 speaker and discover the magic of sound like never before.

Sonos Play: 1 TV commercial - Claymation produced for Sonos was first shown on television on October 26, 2014.