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Old Spice TV commercial - Smell Em: Innocent
Old Spice

Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...

What the Old Spice TV commercial - Smell Em: Innocent is about.

Old Spice TV commercial - Smell Em: Innocent

Title: Old Spice TV Spot Review: 'Smell Em: Innocent'

Introduction:The Old Spice advertising campaigns have become legendary for their offbeat humor, unconventional approach, and memorable characters. One such TV spot that has left viewers laughing and bewildered is the commercial titled 'Smell Em: Innocent.' In this analysis, we will delve into the whimsical world created by Old Spice in this particular campaign, exploring its impact, message, and distinctive style.

Body:The TV spot 'Smell Em: Innocent' begins with a lush forest backdrop, where a dapper gentleman, played by the charismatic actor, appears mysteriously amidst a misty ambiance. As he confidently struts through the scene, the narrator's voiceover introduces the concept of Old Spice's 'Innocent' scent, claiming it can make the wearer smell like "the flapping wing of a newborn butterfly or the soft whispers of a puppy's sigh."

With each step he takes, the gentleman emits glitter and rainbows, leaving a trail of surreal freshness in his wake. As the camera zooms closer, we see that his dashing appearance extends even to his package of Old Spice 'Innocent' deodorant, which is placed in an elegant dress shoe suspended from his neck by a delicate silver chain. This visual representation adds a touch of whimsy and absurdity to the advertisement.

The delightful absurdity continues to escalate as the gentleman interacts with various woodland creatures, bestowing them with the glorious scent of 'Innocent.' The creatures are humorously enraptured by the scent, expressing their enjoyment through their reactions, which range from dancing rabbits and swooning squirrels to singing birds.

Old Spice's 'Smell Em: Innocent' takes a bold approach by infusing the advert with a surreal and dreamlike quality, drawing viewers into a world where fantasy and fragrance merge. The unconventional concept and execution push the boundaries of traditional advertising and challenge viewers to embrace their sense of humor.

The use of humor throughout the commercial not only entertains but also bridges the gap between the subject matter and the audience. By embracing absurdity, Old Spice effectively garners attention, leaving a lasting memory in the minds of viewers.

Conclusion:Old Spice's 'Smell Em: Innocent' stands out as a prime example of their innovative advertising prowess. The commercial introduces viewers to a whimsical and surreal world where fragrance is personified in a charismatic gentleman. Through its comedic tone and fantastical elements, the TV spot captures audience attention, making it not just

Old Spice TV commercial - Smell Em: Innocent produced for Old Spice was first shown on television on July 10, 2016.

Frequently Asked Questions about old spice tv spot, 'smell em: innocent'

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

Wieden+Kennedy Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

Isaiah Amir Mustafa Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

John Bennett Perry (born January 4, 1941) is an American actor, singer and former model.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

Old Spice debuts the third chapter of the award-winning 'Men Have Skin Too' campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.

actor John Bennett Perry The dashing sailor, it turns out, is played by actor John Bennett Perry, a Broadway performer and father to then-baby Matthew, the future Chandler Bing on "Friends."

The Case. Rodney Colley a man from Alexandria, Va., is the lead plaintiff in the suit. He complained individually and on behalf of others similarly situated; meaning those who have also suffered burns and rashes from the named Old Spice products.

There was just one big problem. Because this was essentially a marketing campaign, Old Spice never intended to keep things going. So a few days ago Old Spice published this video saying; "It was fun, but we have to go now." They failed at the number one thing you must do in the social world: keep the relationship.

A Full List of the Secret and Old Spice Deodorants Pulled from Shelves After Cancer-Linked Benzene Discovery. The chemical may impact your immune system and increase cancer risk over time, according to health officials.

Shadowhunters star marries Lisa Mitchell in Texas After two years of dating, the Shadowhunters star, aka the horse-riding Old Spice guy, has wed Lisa Mitchell on Saturday, E! News can confirm. The two were married in a "rustic and romantic Texas ceremony" at Camp Lucy in Austin, Texas, according to People.

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Actors

Actors who starred in Old Spice TV Spot, 'Smell Em: Innocent'

Thomas Beaudoin photo
Agenices

Agenices of the Old Spice TV Spot, 'Smell Em: Innocent'

Old Spice TV commercial - Smell Em: Innocent
MJZ

MJZ is a production company founded by David Zander and Rocky Morton that represents a roster of filmmakers who have produced award-winning feature films, music videos, and commercials. The company ha...

Old Spice TV commercial - Smell Em: Innocent
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Old Spice TV commercial - Smell Em: Innocent
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Old Spice Swagger Body Wash
Old Spice Swagger Red Zone Collection 2-in-1 Shampoo and Conditioner
Old Spice Swagger Red Zone Invisible Solid
Old Spice Swagger Refresh Body Spray
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