Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...
Title: Old Spice TV Spot Review: 'Smell Em: Innocent'
Introduction:The Old Spice advertising campaigns have become legendary for their offbeat humor, unconventional approach, and memorable characters. One such TV spot that has left viewers laughing and bewildered is the commercial titled 'Smell Em: Innocent.' In this analysis, we will delve into the whimsical world created by Old Spice in this particular campaign, exploring its impact, message, and distinctive style.
Body:The TV spot 'Smell Em: Innocent' begins with a lush forest backdrop, where a dapper gentleman, played by the charismatic actor, appears mysteriously amidst a misty ambiance. As he confidently struts through the scene, the narrator's voiceover introduces the concept of Old Spice's 'Innocent' scent, claiming it can make the wearer smell like "the flapping wing of a newborn butterfly or the soft whispers of a puppy's sigh."
With each step he takes, the gentleman emits glitter and rainbows, leaving a trail of surreal freshness in his wake. As the camera zooms closer, we see that his dashing appearance extends even to his package of Old Spice 'Innocent' deodorant, which is placed in an elegant dress shoe suspended from his neck by a delicate silver chain. This visual representation adds a touch of whimsy and absurdity to the advertisement.
The delightful absurdity continues to escalate as the gentleman interacts with various woodland creatures, bestowing them with the glorious scent of 'Innocent.' The creatures are humorously enraptured by the scent, expressing their enjoyment through their reactions, which range from dancing rabbits and swooning squirrels to singing birds.
Old Spice's 'Smell Em: Innocent' takes a bold approach by infusing the advert with a surreal and dreamlike quality, drawing viewers into a world where fantasy and fragrance merge. The unconventional concept and execution push the boundaries of traditional advertising and challenge viewers to embrace their sense of humor.
The use of humor throughout the commercial not only entertains but also bridges the gap between the subject matter and the audience. By embracing absurdity, Old Spice effectively garners attention, leaving a lasting memory in the minds of viewers.
Conclusion:Old Spice's 'Smell Em: Innocent' stands out as a prime example of their innovative advertising prowess. The commercial introduces viewers to a whimsical and surreal world where fragrance is personified in a charismatic gentleman. Through its comedic tone and fantastical elements, the TV spot captures audience attention, making it not just
Old Spice TV commercial - Smell Em: Innocent produced for Old Spice was first shown on television on July 10, 2016.
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